WHAT TYPE OF BEARDSMAN ARE YOU?

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Keep on Growing®

Beyond delivering exceptional men’s grooming products, we believe self-investment leads to a better world. When you grow, others will follow.

Our Mission: To Make Men Awesome

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Our Product Ethos

We formulate our products to work with your body's natural chemistry; rather than to disguise or change it. Many competing products are formulated to address a man's insecurities rather than helping them embrace their own awesomeness. We think you are awesome and our products are designed to help you be the man you want to be.

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Beardbrand Comes Into Existence

Beardbrand came from very humble beginnings when we launched with a YouTube channel and a blog. Our goal from the first day was to change the way society views beardsmen and wanted to make a big mark on the world. 

To do that, we needed to unite a community of urban beardsmen, provide education & inspiration, and offer class leading products. 

The community has grown quite a bit since 2012, but our mission is still true.

 

Beardbrand Online Store Launches

The next major step in the history of Beardbrand was when we decided to grow beyond a community and offer grooming products.

The world quickly took notice and Beardbrand founder, Eric Bandholz, was quoted in the New York Times about his take on the beard grooming and the need for beard products.

Since the beginning, we've been independent, self funded, and a profitable business. This means we are in control of how we serve the community and are not beholden to outside forces or influence.

 

Eric Meets the Sharks

On Halloween of 2014, Eric Bandholz shared the Beardbrand story with the sharks of Shark Tank. We made a big impact on them and even was able to convince Lori (a beard hater) to feel the softness of a Beardbrand beard.

Although the sharks didn't bite it was a big step for us to show the world how men are investing in their style and wearing beards in environments where it was not traditionally acceptable.

 

Men's Sea Salt Spray Released

A big movement for us in 2016 was to grow beyond the beard. We realize that many men decide to grow their beards in the winter and shave it for the summer. This is something that we have always supported as it's up to the the individual to dictate their style, not pressures from society.

Many of these same men wanted high quality products for their hair so we launched our men's sea salt spray.

It's a great product that gives natural texture, a light hold, and killer look. Funny enough, we see a lot of guys also use this product on their beards.

 

The All Natural, Multi-Functional Balm

In 2016 we launched our highly acclaimed Utility Balm. When the industry was settling for beard balms, we decided to shake up the market and build a product that can be used on your beard, body & hair.

The Utility Balm is a conditioning balm that melts quickly in your hands and absorbs into your skin & beard. It's lightweight and smells terrific.

Made from natural ingredients, this balm is used to help tattoos pop, tackle dry skin, and protect your body from the daily elements.

 

Welcome to Our Community

If you've made it this far then we are happy to welcome you our awesome community. We have created several resources to help you with your journey towards becoming a better man.

Our tagline "Keep on Growing" is about helping you grow as an individual and become a better man. Life is too short to settle for mediocrity and you are a person who is willing to step up to the challenge and press yourself to become the best version of yourself.

This of course means great grooming habits, but it's also more than that - it's about continuing to educate yourself, to develop more fruitful relationships and to make an impact on your community and occupation. 

We have a newsletter, blog, YouTube channel, and social media pages to help keep you in the loop. Be sure to stick around and email us at [email protected] for anything you need help with!

Eric Bandholz
Founder

 

TAKING THE BEARDBRAND EXPERIENCE TO THE NEXT LEVEL

As Beardbrand has grown, we've learned what we do and don’t do well. If it's not something we do well, we either make it better or cut it out. Selling on Amazon was one of those things that made sense for us to move away from.  

We’re control freaks when it comes to delivering exceptional products and customer experience. Since 2018 we’ve doubled down on that. If you’ve ordered from Beardbrand, then you know about the care we put into packaging our products, and the extras that come with each order. 

But we don’t stop there. If you’ve got a question about a product, you can hop on our website and live chat with a real Beardbrand staff member—not some automated robot. And when you make a purchase, you can opt-in to receive style consultations via text message—for free. 

If you haven’t ordered from us, go ahead and experience the difference.

 

WHITE LINE PRODUCTS MAKE THEIR MARK

In 2018, we partnered with Target to bring Beardbrand products to over 1,800 stores nationwide. 

Two White Line fragrances became exclusive to Target: Lumber Yard and Blank Slate. Blank Slate offers our only fragrance-free products making Beardbrand accessible to those who are sensitive to fragrance. Lumber Yard combines cedarwood and sandalwood and will have you smelling like you spent your day making sawdust—in a very good way.

 

A BIG MILESTONE FOR OUR COMMUNITY

We had big goals for our YouTube channel when we launched it in 2012, but we had no idea it would grow as fast and as large as it did. In 2018, we surpassed 1,000,000 YouTube subscribers, and we’re incredibly grateful to have had as much of an impact as we have. 


Community is at the core of our mission To Make Men Awesome, and our YouTube community is a big part of that. Whether it’s inspirational content, advice on growing your best beard, or tips to inspire your style, we’re proud to create content that helps you Keep on Growing.

 

HELPING TO MAKE MEN AWESOME

We started the Alliance Conference in 2018 to provide an exclusive Beardbrand experience. Beyond that, we wanted to put our money where our mouth was when it came to our mission To Make Men Awesome. 

So, we created a full-day conference and flew in some of the most legendary barbers in the world, including a few featured on our YouTube channel, to provide haircuts and beard trims. We topped things off with CxBB (Celebration by Beardbrand), our annual Beardbrand party.

Alliance Conference was so successful that we expanded it to two days in 2019 and added breakout sessions with the likes of Eric Bandholz, Carlos Costa, Greg Berzinsky, and more. From style to self-improvement, each session focused on providing tools to help you Keep on Growing.

 

WELCOME TO OUR COMMUNITY

If you've made it this far then, we are happy to welcome you to our awesome community. We have created several resources to help you with your journey towards becoming a better man.

Our tagline "Keep on Growing" is about helping you grow as an individual and become a better man. Life is too short to settle for mediocrity, and you are a person who is willing to step up to the challenge and press yourself to become the best version of yourself.

This, of course, means extraordinary grooming habits. Still, it's also more than that—it's about continuing to educate yourself, to develop more fruitful relationships, and to make an impact on your community and occupation. 

We have a newsletter, blog, YouTube channel, and social media pages to help keep you in the loop. Be sure to stick around and email us at [email protected] for anything you need help with!

Eric Bandholz

Founder

  • Milestones

  • 2012 —  Beardbrand Begins

    This is the year it all started and our community began to grow!

    Beardbrand Comes Into Existence

    Beardbrand came from very humble beginnings when we launched with a YouTube channel and a blog. Our goal from the first day was to change the way society views beardsmen and wanted to make a big mark on the world. 

    To do that, we needed to unite a community of urban beardsmen, provide education & inspiration, and offer class leading products. 

    The community has grown quite a bit since 2012, but our mission is still true.

  • 2013 —  Store Launches

    This was a big year for us! The store was officially up & running.

    Beardbrand Online Store Launches

    The next major step in the history of Beardbrand was when we decided to grow beyond a community and offer grooming products.

    The world quickly took notice and Beardbrand founder, Eric Bandholz, was quoted in the New York Times about his take on the beard grooming and the need for beard products.

    Since the beginning, we've been independent, self funded, and a profitable business. This means we are in control of how we serve the community and are not beholden to outside forces or influence.

  • 2014 —  Shark Tank Pitch

    Eric takes the urban beardsman movement to national television.

    Eric Meets the Sharks

    On Halloween of 2014, Eric Bandholz shared the Beardbrand story with the sharks of Shark Tank. We made a big impact on them and even was able to convince Lori (a beard hater) to feel the softness of a Beardbrand beard.

    Although the sharks didn't bite it was a big step for us to show the world how men are investing in their style and wearing beards in environments where it was not traditionally acceptable.

  • 2016 —  1st Hair Product

    The first product we designed that was not focused beard care.

    Men's Sea Salt Spray Released

    A big movement for us in 2016 was to grow beyond the beard. We realize that many men decide to grow their beards in the winter and shave it for the summer. This is something that we have always supported as it's up to the the individual to dictate their style, not pressures from society.

    Many of these same men wanted high quality products for their hair so we launched our men's sea salt spray.

    It's a great product that gives natural texture, a light hold, and killer look. Funny enough, we see a lot of guys also use this product on their beards.

  • 2016 —  1st Body Product

    Our killer all-in-one product makes its debut!

    The All Natural, Multi-Functional Balm

    In 2016 we launched our highly acclaimed Utility Balm. When the industry was settling for beard balms, we decided to shake up the market and build a product that can be used on your beard, body & hair.

    The Utility Balm is a conditioning balm that melts quickly in your hands and absorbs into your skin & beard. It's lightweight and smells terrific.

    Made from natural ingredients, this balm is used to help tattoos pop, tackle dry skin, and protect your body from the daily elements.

  • 2017 —  Keep on Growing

    Our great community grows everyday & now includes you.

    Welcome to Our Community

    If you've made it this far then we are happy to welcome you our awesome community. We have created several resources to help you with your journey towards becoming a better man.

    Our tagline "Keep on Growing" is about helping you grow as an individual and become a better man. Life is too short to settle for mediocrity and you are a person who is willing to step up to the challenge and press yourself to become the best version of yourself.

    This of course means great grooming habits, but it's also more than that - it's about continuing to educate yourself, to develop more fruitful relationships and to make an impact on your community and occupation. 

    We have a newsletter, blog, YouTube channel, and social media pages to help keep you in the loop. Be sure to stick around and email us at [email protected] for anything you need help with!

    Eric Bandholz
    Founder

  • 2018 —  Beardbrand leaves Amazon

    Beardbrand is no longer sold on Amazon.

    TAKING THE BEARDBRAND EXPERIENCE TO THE NEXT LEVEL

    As Beardbrand has grown, we've learned what we do and don’t do well. If it's not something we do well, we either make it better or cut it out. Selling on Amazon was one of those things that made sense for us to move away from.  

    We’re control freaks when it comes to delivering exceptional products and customer experience. Since 2018 we’ve doubled down on that. If you’ve ordered from Beardbrand, then you know about the care we put into packaging our products, and the extras that come with each order. 

    But we don’t stop there. If you’ve got a question about a product, you can hop on our website and live chat with a real Beardbrand staff member—not some automated robot. And when you make a purchase, you can opt-in to receive style consultations via text message—for free. 

    If you haven’t ordered from us, go ahead and experience the difference.

  • 2018 —  Beardbrand partners with Target

    White Line products are sold exclusively at Target.

    WHITE LINE PRODUCTS MAKE THEIR MARK

    In 2018, we partnered with Target to bring Beardbrand products to over 1,800 stores nationwide. 

    Two White Line fragrances became exclusive to Target: Lumber Yard and Blank Slate. Blank Slate offers our only fragrance-free products making Beardbrand accessible to those who are sensitive to fragrance. Lumber Yard combines cedarwood and sandalwood and will have you smelling like you spent your day making sawdust—in a very good way.

  • 2018 —  1,000,000 YouTube Subscribers

    Our YouTube channel surpasses 1,000,000 subscribers.

    A BIG MILESTONE FOR OUR COMMUNITY

    We had big goals for our YouTube channel when we launched it in 2012, but we had no idea it would grow as fast and as large as it did. In 2018, we surpassed 1,000,000 YouTube subscribers, and we’re incredibly grateful to have had as much of an impact as we have. 


    Community is at the core of our mission To Make Men Awesome, and our YouTube community is a big part of that. Whether it’s inspirational content, advice on growing your best beard, or tips to inspire your style, we’re proud to create content that helps you Keep on Growing.

  • 2019 —  1st Annual Alliance Conference

    Our 1st Alliance Conference brings beardsmen together in Austin, TX.

    HELPING TO MAKE MEN AWESOME

    We started the Alliance Conference in 2018 to provide an exclusive Beardbrand experience. Beyond that, we wanted to put our money where our mouth was when it came to our mission To Make Men Awesome. 

    So, we created a full-day conference and flew in some of the most legendary barbers in the world, including a few featured on our YouTube channel, to provide haircuts and beard trims. We topped things off with CxBB (Celebration by Beardbrand), our annual Beardbrand party.

    Alliance Conference was so successful that we expanded it to two days in 2019 and added breakout sessions with the likes of Eric Bandholz, Carlos Costa, Greg Berzinsky, and more. From style to self-improvement, each session focused on providing tools to help you Keep on Growing.

  • 2020 —  Keep On Growing

    Our great community grows every day, and now includes you.

    WELCOME TO OUR COMMUNITY

    If you've made it this far then, we are happy to welcome you to our awesome community. We have created several resources to help you with your journey towards becoming a better man.

    Our tagline "Keep on Growing" is about helping you grow as an individual and become a better man. Life is too short to settle for mediocrity, and you are a person who is willing to step up to the challenge and press yourself to become the best version of yourself.

    This, of course, means extraordinary grooming habits. Still, it's also more than that—it's about continuing to educate yourself, to develop more fruitful relationships, and to make an impact on your community and occupation. 

    We have a newsletter, blog, YouTube channel, and social media pages to help keep you in the loop. Be sure to stick around and email us at [email protected] for anything you need help with!

    Eric Bandholz

    Founder