4 Tips For Being Cool As F*ck

Want to be cool as f*ck? Of course, who doesn’t? Today Beardbrand’s Eric Bandholz is here to show you how to make it happen in four easy steps.

1. Confidence is king. It’s all about how you present yourself to the world.

2. Get your style in check! Stay up-to-date, and wear clothes that make you feel good and work well with your attributes. You can be attractive without having hit the genetic lottery, it’s really about working with what you’ve got and optimizing your appearance and having a solid personality.

3. Know your shit. You need to be knowledgeable about a few topics – be sure to have information to back up what you’re all about.

4. Take a risk. Put yourself out there and be a leader. Put your opinion out there, and while you may be wrong or you may be right, these risks help elevate you above to folks that are content just being one of the crowd.





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Our mission is to make men awesome through amazing content and class leading products. Take time to invest in yourself and treat yourself to some great Beardbrand products.

Eric Bandholz, Founder