You have everything from hand-cut combs to electric razors to style the shape of your beard, but if you stick to these tools, you’re missing one crucial part: the body of the beard itself. Beard oil is the final and crowning element of the urban beards-man’s routine. This product serves both aesthetic and functional purposes: it smells delicious, and enhances the health of the beard itself.
To expand on these purposes further, let’s consider the style quotient of beard oil. They are made in a variety of masculine scents (a couple we carry at Beardbrand include Spiced Citrus and Tree Ranger, a piney scent) that can take the place of cologne or aftershave. Because they’re made of all-natural ingredients that are healthy for your skin, you know it’s a good addition to your bathroom regimen.
But those all-natural ingredients aren’t just a side benefit: they’re the main reason beard oil is such a good idea. Oils like jojoba, grape seed, almond, and castor along with the essential oils that give the product its scent, are the only ingredients required. Jojoba oil specifically is the magic ingredient; used by Native Americans for many years, it’s nontoxic, hypoallergenic, and enhances the beard’s natural oils. When you work beard oil through your beard and mustache, the hydration goes straight to the follicle, much like a conditioner does when you wash your hair.
That hydration keeps your facial hair healthy as it grows, but it also hydrates your skin, which doesn’t get a lot of attention under a beard. This helps to prevent beard flakes, which is what we call dandruff for your beard, and which we’d all like to avoid at all costs.
Beyond the work it does below the surface, beard oil is a great grooming tool itself. The hydrating ingredients help to keep coarse hair neat and smooth, making your beard touchable, soft, and tangle-free.
To use beard oil, pour a dime-sized amount into one palm, then distribute over the fingers of both hands. Then apply the oil directly to the skin under your beard, to start the hydrating process at the source, and work the remaining oil through the rest of your beard and mustache. This is also a good time to give the beard a bit of a comb. How often you use beard oil might depend on the dryness of the climate and water hardness, but it could be from daily to every three days.
Beards in general are on the rise, and can be part of a sophisticated, stylish man’s routine. These kinds of beards are tailored and maintained, and the products involved are a part of the style statement themselves.
Beard oil is a masculine way to provide health and style to the average beard, and it’s rising in the public consciousness. Virtually nonexistent before 2006, internet searches for the product have skyrocketed in the last year, according to Google Trends. But because beard oil is still a part of a relatively small style community, it’s very much a boutique product: appreciated, bought, and shared by those in the know. But as knowledge of its benefits spread, it’s sure to stay a hot item for any urban beards-man.