Beardbrand's New Mission Statement

Long time customers might remember our original mission statement:

To Change the Way Society Views Beardsmen

We can consider this mission accomplished. Actors, CEOs, Dads, Baristas… guys grow a beard when they feel like it, and it’s no longer relegated to a stereotype. That led us to create a new statement:

To Foster Confidence Through Grooming

We still want to do this, but ultimately confidence comes from within. We took a step back and asked ourselves what we should be doing as a team to help accomplish this mission, and the answer to that question became our new mission statement:

To Make Men Awesome

We are going to do everything in our power to help you be awesome—from entertaining and educational content to world-class products.

Thank you so much for being on this amazing journey with us and keep on growing!

-Eric

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Our mission is to make men awesome through amazing content and class leading products. Take time to invest in yourself and treat yourself to some great Beardbrand products.

Eric Bandholz, Founder