How to Choose the Right Fragrance

Fragrance is often a topic of discussion here at Beardbrand. Our fragrances are one of the biggest selling points of our products, because they are nothing short of awesome. Our customers are very curious (as they should be) about how we formulate our products. For every fragrance from the white to the gold line, a lot of thought and creativity has been put into creating these unique scents.

Perfume has been around for a very, very long time. As humans, our minds actually react to certain smells in a multitude of ways. Sometimes, a certain scent will bring up an old memory, or remind you of someone you've met in the past. Some smells actually release chemicals in our brain that spark emotional responses.

Before I begin to talk specifically about the Beardbrand fragrances, let's touch on exactly how fragrances in perfumes and colognes work. Most fragrances, including Beardbrand's, are composed of a strictly engineered formula containing essential oil compounds and solvents. Organic compounds are also a popular manufacturing method.

Beardbrand product ingredients, however, are not purely organic compounds. This is because we have elected to use compounds and solvents that are proven to work best with the natural chemical makeup of your body. This begins with stripping non-water soluble silicon from any and all ingredient lists. We also do not use parabens because of the hormone disrupters associated with them.

Our fragrances are achieved with a combination of essential oils and carrier oils. What is an essential oil you might ask? An article written in reads, "These naturally occurring, volatile aromatic compounds are found in the seeds, bark, stems, roots, flowers, and other parts of plants. They can be both beautifully and powerfully fragrant. Essential oils give plants their distinctive smells; essential oils protect plants and play a role in plant pollination."

These compounds are termed volatile because the molecular compounds in the oil has the ability to change instantly from a solid or liquid to a gas state. The fragrance changes as it comes in contact with different elements, which is how it can be manipulated to have a certain smell.

The other part of the equation is carrier oils. These extremely beneficial oils are often overlooked. "Essential oils are volatile, which means they evaporate rapidly and contain the natural smell and characteristics of the plant. This can make them too strong to apply undiluted. Carrier oils do not evaporate or have a strong aroma, making them the perfect pair for diluting especially strong essential oils—reducing the concentration of the essential oil without altering its therapeutic qualities. When you dilute an essential oil with a carrier oil, you can also control its concentration before applying," according to an article written in Young Living

The dilution and concentration aspects of carrier oils make them the perfect candidate when formulating our beard oils and balms.

Next, let's talk about how one interprets the smells. Beardbrand fragrances are designed to be released in three parts after the initial application. The scent you smell immediately after you apply the product is called the "top note." Top notes tend to be more intense, almost to an overwhelming degree, but this is intended to grab your attention.

After the first 20 minutes or so, the fragrance enters the "heart note" stage. This is typically the stage that the fragrance gets named for. For example, the Tree Ranger fragrance is intended to smell like a crisp, early morning in a northwestern forest. The heart note is the longest lasting of the fragrance stages and is significantly more mild than the initial top note.

Last but not least, the fragrance enters the "base note" phase. Base notes carry a mild aroma of the top and heart notes, and allow the fragrance to hang in there. Earthy fragrances tend to be the most noticeable during this stage.

Now that you have a basic understanding of the science behind fragrance, let's apply this knowledge to our unique fragrances here at Beardbrand. I have divided the fragrances by their collection. We will start with the White Line Collection and work our way through to the Gold Line.

White Line (Exclusively at Target)

Blank Slate -- This is our fragrance free blend for the minimalist beardsman. Free of almond and argan for those who might have a nut allergy. We have also stripped the scented essential oils out of the compound. However, the natural oil compound has left a very mild earthy scent, basically just the smell of the oil itself.

Lumber Yard -- Our most popular white line product, Lumber Yard is a warm, woodsy fragrance. Top notes of fresh cut cedar that blend into heart notes of sandalwood. This soft scent will leave you smelling like you just left your carpentry shop.

Silver Line

Tea Tree -- If you can imagine waking up to a crisp, early morning in the mountains, that is what you'll be putting in your beard. With top notes that will indulge your senses in tea tree and mint, then follow with a tad sweeter heart note.

Tree Ranger -- This is the most popular fragrance offered by Beardbrand. Sharp top notes of cedar wood and eucalyptus will leave you feeling like you're in the middle of the forest on a mid afternoon hike. The crisp woodsy pine will stick with you as a heart note hours after application.

Spiced Citrus -- Perfect for those cold winter days. Spiced Citrus uses a blend of notes including grapefruit and spices. This fragrance seems to have a warming effect on your senses. Holiday aromas in nutshell.

Gold Line

Four Vices -- This is not a child's fragrance. Four Vices is the aromatic translation of wisdom and experience. Crafted around your favorite sins, this gold line product blends tobacco, coffee, hops, and hemp cannabis. The scent is subtle, and irresistibly unique. The base note of Four Vices affords you with the aroma of smooth pine.

Temple Smoke -- With a more complex formula, Temple Smoke is formulated from jojoba and argan oil. The dominant top note, argarwood is obtained from burning the resin formed within the aqularia tree. This extremely unique fragrance is the perfect combination of musk and warmth. Heart notes include oak moss and sandalwood that will leave a lasting impression on your senses.

Old Money -- The same oil base was used for this classy, firm fragrance. Top notes of oak, bourbon, black pepper, and amber will give you the perfect combination of sweet and musky. This fragrance is for the beardsman who enjoys an afternoon cigar and a stout glass of whiskey. Mahogany encompasses the heart and base notes.

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Eric Bandholz, Founder