The Power of YouTube

Today Eric and Clayton are talking about the incredible power of a social media tool like YouTube. The guys discuss some of their personal favorite channels that they’ve subscribed to and what kind of content they can’t get enough of, and Eric points out that at its core, YouTube is really reality TV at its purest and best.

The key to building a good channel is going to be consistent output of content, and quality of content. Eric and Clayton also talk about the shift happening in platforms like YouTube and Netflix in which TV series’ are being developed specifically for these platforms, and not being restricted to strictly cable and network television. Eric also discusses that YouTube allows users to actually reach a point where they can monetize their popularity and traffic, and the fact that mainstream media is on the decline and the real goal today is to remain independent and create content on your own.

Listen now to hear more about Eric’s insight into YouTube and the truth about the platform and changing landscape of mainstream media, and hear the guys talk about the things they love about YouTube and what they want to see from it in the future.


The Urban Beardsman Podcast is a show bringing listeners strategies on how to improve their lives. We cover a broad range of topics from style to travel; entertainment and more. Hear a new episode every Monday on iTunes and Soundcloud.

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