You don’t shy away from challenges; you take them head-on. This hunger makes you bold, but your confidence isn’t faked—it’s built on years of experience, hard work, and lessons learned. As a Badass Beardsman, you’re able to command the attention of a room just by walking into it. You know exactly who you are, and your kindness is never mistaken for weakness. As a Badass Beardsman, reach for the Utility Balm to keep your beard hydrated as well as your tattoos and knuckles. Badass Beardsmen make up 14% of those surveyed.