The Minimalist
You’re all about clean lines and clean decisions. If it doesn’t serve a purpose, it doesn’t stay. Your grooming routine is no-fuss, no-frills, and effective. Simplicity is your superpower — and your facial hair reflects that: smart, streamlined, and to the point.
Grooming Philosophy: Less is more.
Your Essentials: Utility Oil, Utility Wash, Utility Softener, Styling Paste.
Why We Picked These Products: These four products are all you need for your entire grooming routine (including skincare).
Your Fragrance: Old Money
Fragrance Notes: Oak, Amber, Leather, Lime, Ylang Ylang
Why We Picked Old Money: Our most popular fragrance is light and crisp. It stands out without being overly pronounced.
Products for You
Utility Oil
Old Money
$39.00
Utility Oil is our award-winning lightweight, non-greasy beard oil for beard, hair, face, and skin. Daily use helps stop beard itch, soothe dry skin, prevent beard dandruff, reduce hair frizz, and more. Formulated with natural abyssinian, jojoba, castor, and babassu oils, Utility Oil is non-comedogenic (won’t clog your pores) and safe for sensitive skin. SIZE: 4 fl oz.
Utility Beard Wash
Old Money
$36.00
All-in-one wash, redefined. Utility Wash is a versatile cleanser for beard, hair, face, and body. These suds are formulated with no harsh sulfates — just coconut-derived cleansers that are gentle enough for your beard, hair, and face, but strong enough to wash where the sun doesn’t shine. Utility Wash pairs perfectly with Utility Softener. SIZE: 14 fl oz.
Utility Beard Softener
Old Money
$36.00
Life is hard; soften up. Utility Softener is a versatile beard and hair conditioner that restores hydration lost from showering, strengthens hair follicles, and helps prevent breakage. Use it daily for a softer, healthier, and easier to style beard and mane. Utility Softener pairs perfectly with Utility Wash. SIZE: 14 fl oz.
Styling Paste
Old Money
$36.00
Beardbrand Styling Paste is now made with the original Beardbrand Styling Balm formula that delivers medium hold and a free-flowing, natural look for your beard and head hair. The flexible, satin finish leaves hair touchable without that hard, stiff, and crunchy feeling. SIZE: 4.2 oz.
Old Money
Breathe deep—that's the smell of Old Money. With 23 fragrance notes—including aged oak, amber, and ylang ylang—this is a rich and complex scent that evolves throughout the day. As a fragrance, Old Money is right at home surrounded by rich mahogany, your favorite worn leather chair, a glass of whiskey, and a cigar.
Primary Notes: Oak, Amber, Leather, Lime, Ylang Ylang
Fragrance Family: Woody, Floral, Citrus
Fragrance Type: Rich & Complex