Styling Paste

Beardbrand Styling Paste is now made with the original Beardbrand Styling Balm formula that delivers medium hold and a free-flowing, natural look for your beard and head hair. The flexible, satin finish leaves hair touchable without that hard, stiff, and crunchy feeling.

Styling Paste for Flexible Hold & Texture

From head to beard, Beardbrand Styling Paste provides enough hold to keep thick, curly hair under control, keep thinner hair from falling flat, and keep the most unruly beards in line—all while leaving your hair flexible, touchable, and soft.

The natural ingredients with no sulfates, silicones, and parabens make it easy to wash out, so you don't end up with oily product residue in your hair. It’s pure style, with a hint of sophistication.

A person holding an open jar of Beardbrand Styling Paste showing the front label. They have scooped a small amount of Styling Paste out of the jar and you can see it on their finger. It is white and a marshmallowy texture.

How Do I Use Styling Paste?

Styling Paste dries soft and leaves your hair and beard flexible, allowing you to adjust your style throughout the day.

  • Scoop out a pea-size amount of paste, rub hands together, and work into your beard or head hair.
  • Start at the back of the head and work to the front. Apply the product evenly from the roots of the hair to the tips.
  • Add more as needed. Shape hair to the desired style. Styling Paste works on both damp or dry hair.

For more volume and texture, use Beardbrand Sea Salt Spray followed by Styling Paste.

Infographic showing uses of Styling Paste. A container with the lid off reveals the creamy consistency inside, labeled for medium hold with a satin finish, used for beard, mustache, and head hair. The text indicates it leaves hair soft and flexible.

Styling Paste Reviews

Customer Reviews

Based on 478 reviews
75%
(357)
7%
(34)
8%
(40)
5%
(22)
5%
(25)
J
Jennifer

Great product with great service.

R
Rob Becker (Seattle, US)
Temple Smoke
Great for hair and beard!

I’m loving the styling paste. It’s just the right amount of hold, works well on my hair and beard, and the scent is subtle, not overpowering. I wish it came in a travel size container - I couldn’t bring it with me on my recent trip bc it exceeded the 3.5 oz. limit…

T
Tom McCafferty (Georgetown, US)
Temple Smoke
Nice hold, but not too firm

I have been using Beardbrand Styling Paste for over a year. I like it because it gives you a nice firm hold, but not too firm. It does not make your hair feel greasy or too slick. I can leave it in for two or three days and it will still do a good job of controlling fly away. I have another jar on hold for when this one runs out.

J
Jason (Mattoon, US)
Styling Paste

I have always been a balm butter guy, but find many and most of them heavy, greasy, and make my beard just too shiny. My first time using this paste and I am tickled to say the least. Satin finish as described, hold is good and just feels great honestly. Washes out easily also so I can see less need to strip. Thanks BB!!

D
Donald Baker (New York, US)
Old Money
For the rest of us

I started growing my beard in 2018. I had no idea what it would look like! Quickly, I discovered I was not going to have the massive beard that you so often see featured on websites and promotions for beard products. My beard is thin in places. It has a couple of bare spots. Nevertheless less, I was able to grow a more than passable beard. Why? Beardbrand’s beard paste. It stiffens my beard hair without flattering it, holds it in place just enough to cover those bald spots and actually helps my beard look fuller. And the best part: the Old Money scent. It is unlike any cologne I have ever used, and by that I mean better. Beard paste by Beardbrand makes sporting a beard possible for the rest of us!

R
Rick H (Beaverton, US)
Temple Smoke
Perfect all day control

All day control for a longer beard- long time balm user, will definitely incorporate the paste as final touch- I like all the fragrance, current fav is Temple Smoke

D
Derek Strickland (Scottsville, US)
Bold Fortune
Excellent Service!

Had an issue where my package was reported as delivered, but actually wasn’t.

Customer service was incredibly quick to respond and resolve!

THANK YOU ☺️

Styling Paste FAQs

Will Styling Paste make my hair crunchy?

No. Styling Paste dries soft and leaves your hair and beard flexible, allowing you to adjust your style throughout the day.

What happened to Styling Balm?

Styling Balm is back! To avoid confusion with Beardbrand Utility Balm, we decided to keep the Styling Paste name. For all intents and purposes, this is the original Beardbrand Styling Balm.

How much Styling Paste do I get?

4.2 oz / 119 g

Fragrances

A misty winter forest with evergreen trees covered in frost, fading into the foggy background.
New Mainstay Fragrance

Norse Winter

Norse Winter smells like December in Scandinavia — ancient evergreen forests and sacred resins burning in snow-covered wooden halls. Fear not the long, dark winter. Stay warm and celebrate life.

SHOP NORSE WINTER PRODUCTS

PRIMARY NOTES
Fir Balsam
Frankincense
Bergamot

FRAGRANCE FAMILY
Woody
Green
Citrus

FRAGRANCE TYPE
Warm
Resinous

Glass of whiskey with ice on a wooden table, accompanied by a smoking cigar in an ashtray. A wooden box sits in the background, a leather wallet lies in the foreground.

Bold Fortune

Fortune favors the bold, and in collaboration with Jeremy Siers, we bring you our smoothest ever special-edition fragrance. Charred white oak and vintage leather couple with hits of saffron and oud to create a slow-burning scent blend that lingers like cigar smoke, trails like whiskey legs on the side of a glass, and ages almost as well as you do. Be bold because there is no fortune but that which we make.

SHOP BOLD FORTUNE PRODUCTS

PRIMARY NOTES
Leather
Whiskey
Saffron
Oud
Tobacco

FRAGRANCE FAMILY
Woody
Amber
Resinous

FRAGRANCE TYPE
Warm
Complex

An arrangement of items on a wooden table in moody lighting: a crystal decanter on a metal tray, a glass of whiskey with ice, and a pocket watch.

Old Money

Breathe deep—that's the smell of Old Money. With 23 fragrance notes—including aged oak, amber, and ylang ylang—this is a rich and complex scent that evolves throughout the day. As a fragrance, Old Money is right at home surrounded by rich mahogany, your favorite worn leather chair, a glass of whiskey, and a cigar.

SHOP OLD MONEY PRODUCTS

PRIMARY NOTES
Oak
Amber
Leather
Lime
Ylang Ylang

FRAGRANCE FAMILY
Woody
Floral
Citrus

FRAGRANCE TYPE
Rich
Complex

Dense evergreen forest with deep green pine or spruce trees. The coniferous trees create a thick canopy against a dark background, showcasing the vibrant emerald tones of the needles.

Tree Ranger

If a tree falls in the forest and no one is around, does it make a sound? Who the hell cares when you smell this good! We’ll go out on a limb and say it—Tree Ranger will leave you pining for more. This blend of refreshing eucalyptus, fresh pine, and sweet, sweet cedarwood takes root in your beard, hair, and skin and says, “that man is a trailblazer.” In other words, Tree Ranger keeps you smelling like you just hiked through a Pacific Northwest Forest.

SHOP TREE RANGER PRODUCTS

PRIMARY NOTES
Eucalyptus
Pine
Cedarwood

FRAGRANCE FAMILY
Herbal
Woody

FRAGRANCE TYPE
Light
Fresh

Golden brass incense burner with wisps of white and blue smoke rising against a black background. The ornamental vessel sits on a light beige surface, casting a soft shadow.

Temple Smoke

Temple Smoke is a mystical blend inspired by the rich fragrance of oud incense. It has deep and warm layers with an earthy, smoky undertone. The complementary notes of palo santo, frankincense, and patchouli create a rich and long-lasting blend. This resinous and smoky fragrance is perfect for a temple retreat or hastily retreating from a temple.

SHOP TEMPLE SMOKE PRODUCTS

PRIMARY NOTES
Palo Santo
Vanilla
Frankincense
Patchouli

FRAGRANCE FAMILY
Woody
Resinous
Earthy

FRAGRANCE TYPE
Sweet
Smoky

Still Curious?

Check out the entire fragrance line up.

Beardbrand Assurance

Obtenga envío gratuito a EE. UU.

On orders of $75 or more.

Los intercambios son siempre gratuitos

If a product or fragrance doesn’t work for you, we’ll get you one that does.

Formulado con amor

Non-endocrine disrupting products that work with your body’s natural chemistry.