Long time customers might remember our original mission statement:
To Change the Way Society Views Beardsmen
We can consider this mission accomplished. Actors, CEOs, Dads, Baristas… guys grow a beard when they feel like it, and it’s no longer relegated to a stereotype. That led us to create a new statement:
To Foster Confidence Through Grooming
We still want to do this, but ultimately confidence comes from within. We took a step back and asked ourselves what we should be doing as a team to help accomplish this mission, and the answer to that question became our new mission statement:
To Make Men Look & Feel Awesome
We are going to do everything in our power to help you look & feel awesome—from entertaining and educational content to world-class products.
Thank you so much for being on this amazing journey with us and keep on growing!