Beardbrand's New Mission Statement
Long time customers might remember our original mission statement:
To Change the Way Society Views Beardsmen
We can consider this mission accomplished. Actors, CEOs, Dads, Baristas… guys grow a beard when they feel like it, and it’s no longer relegated to a stereotype. That led us to create a new statement:
To Foster Confidence Through Grooming
We still want to do this, but ultimately confidence comes from within. We took a step back and asked ourselves what we should be doing as a team to help accomplish this mission, and the answer to that question became our new mission statement:
To Make Men Awesome
We are going to do everything in our power to help you be awesome—from entertaining and educational content to world-class products.
Thank you so much for being on this amazing journey with us and keep on growing!
-Eric
Do you know what type of beardsman you are? Take the quiz to find out if you’re the rarest type, and get ongoing beard advice sent to your inbox weekly.