Beardbrand's New Mission Statement

—Eric Bandholz
Beardbrand's New Mission Statement

Long time customers might remember our original mission statement:

To Change the Way Society Views Beardsmen

We can consider this mission accomplished. Actors, CEOs, Dads, Baristas… guys grow a beard when they feel like it, and it’s no longer relegated to a stereotype. That led us to create a new statement:

To Foster Confidence Through Grooming

We still want to do this, but ultimately confidence comes from within. We took a step back and asked ourselves what we should be doing as a team to help accomplish this mission, and the answer to that question became our new mission statement:

To Make Men Look & Feel Awesome

We are going to do everything in our power to help you look & feel awesome—from entertaining and educational content to world-class products.

Thank you so much for being on this amazing journey with us and keep on growing!


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