Terms of Service, Privacy Policy & Trademarks

Trademarks

A trademark can be a word, phrase, symbol, or design that distinguishes the source of the goods or services. Also, as trade dress, it can be the appearance of a product or its packaging, including size, shape, color, texture, graphics, and appearance (e.g, retail store or website). Below is a non-exhaustive list of Beardbrand Trademarks.

Logos

Beardbrand logo®

Wordmarks

  • Beardbrand®
  • Black Marble®
  • Blank Slate®
  • Bold Fortune®
  • Four Vices®
  • Keep on Growing®
  • Lumber Yard®
  • Old Money®
  • Stone Mason®
  • Temple Smoke®
  • Tree Ranger®
  • Urban Beardsman®
  • Urban Garden®
  • Beyond the beard™
  • Black Sails™
  • Desert Road™
  • Ghost Tracer™
  • Norse Winter™
  • Pearl Snap™
  • Scent Confusion™
  • Style for the urban beardsman™

Terms of Service

This website is operated by Beardbrand. Throughout the site, the terms “we”, “us” and “our” refer to Beardbrand. Beardbrand offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.

By visiting our site and/ or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”), including those additional terms and conditions and policies referenced herein and/or available by hyperlink. These Terms of Service apply to all users of the site, including without limitation users who are browsers, vendors, customers, merchants, and/ or contributors of content.

Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.

Any new features or tools which are added to the current store shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. Upon any update or change to this Agreement, we will provide notice to you via email, if your email address is on file with us. If your email address is not on file with us, or if you have opted out of email communications from us, it is your responsibility to check this page periodically for changes. Your continued use of or access to the Website following the posting of any changes constitutes your manifestation of assent to and acceptance of those changes.

NOTICE OF ARBITRATION. THIS TERMS OF SERVICE AGREEMENT CONTAINS AN ARBITRATION PROVISION AND CLASS ACTION WAIVER THAT APPLIES TO ALL CLAIMS EXCEPT FOR CLAIMS OF INTELLECTUAL PROPERTY INFRINGEMENT OR THOSE THAT CAN BE BROUGHT IN SMALL CLAIMS COURT. EXCEPT AS OTHERWISE STATED UNDER THE TERMS OF THIS AGREEMENT, AND IF YOU DO NOT OPT-OUT OF ARBITRATION AS SET FORTH BELOW, YOU AGREE THAT ANY AND ALL DISPUTES BETWEEN YOU AND BEARDBRAND WILL BE RESOLVED BY BINDING, INDIVIDUAL ARBITRATION, AND YOU WAIVE YOUR RIGHT TO BRING OR RESOLVE ANY DISPUTE AS, OR PARTICIPATE IN, A CLASS, CONSOLIDATED, REPRESENTATIVE, COLLECTIVE, OR PRIVATE ATTORNEY GENERAL ACTION OR ARBITRATION.

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Section 1 - Online Store Terms

By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

You may create a User Account by registering your name, providing certain information about yourself, and creating a password. You agree that you will provide complete, current and accurate information about yourself as requested, and that you will keep that information up to date. You are responsible for safeguarding the confidentiality of your username and password that you use to access your member account on the Website. You agree not to disclose your username or password to any third party. You agree that you are solely responsible for any activities or action taken under your account, whether you have authorized such activities or actions. You will immediately notify us of any unauthorized use of your account on our Website.

You may not use our products for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws). You must not transmit any worms or viruses or any code of a destructive nature.

A breach or violation of any of the Terms will result in an immediate termination of your Services.

Section 2 - General Conditions

We reserve the right to refuse service to anyone for any reason at any time.

You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.

You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the service is provided, without express written permission by us.

The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.

Section 3 - Accuracy, Completeness and Timeliness of Information

We are not responsible if information made available on this site is not accurate, complete or current. The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. Any reliance on the material on this site is at your own risk.

This site may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this site at any time, but we have no obligation to update any information on our site. You agree that it is your responsibility to monitor changes to our site.

Section 4 - Modifications to the Service and Prices

Prices for our products are subject to change without notice.

We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice at any time.

We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of the Service.

Section 5 – Intellectual Property Rights

The Website and its associated trademarks and content are owned and used by Beardbrand, including, but not limited to, our trademarks:

Logos

Beardbrand logo®

Wordmarks

  • Beardbrand®
  • Black Marble®
  • Blank Slate®
  • Bold Fortune®
  • Four Vices®
  • Keep on Growing®
  • Lumber Yard®
  • Old Money®
  • Stone Mason®
  • Temple Smoke®
  • Tree Ranger®
  • Urban Beardsman®
  • Urban Garden®
  • Beyond the beard™
  • Black Sails™
  • Desert Road™
  • Ghost Tracer™
  • Norse Winter™
  • Pearl Snap™
  • Scent Confusion™
  • Style for the urban beardsman™

Any use of the Website, its associated trademarks, or its content without the prior written approval of Beardbrand is prohibited. The selection, arrangement, and layout of the Website is the sole and exclusive property of Beardbrand, and any unauthorized copying, public display, public performance, distribution, or derivation, whether in whole or in part, is expressly prohibited. The designs on our products are also wholly owned by Beardbrand and are protected by the Copyright Laws of the United States.

Section 6 - Products or Services

Certain products or services may be available exclusively online through the website. These products or services may have limited quantities and are subject to return or exchange only according to our Return Policy. We have made every effort to display as accurately as possible the colors and images of our products that appear at the store. We cannot guarantee that your computer monitor's display of any color will be accurate.

We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at any time without notice, at the sole discretion of us. We reserve the right to discontinue any product at any time. Any offer for any product or service made on this site is void where prohibited.

We do not warrant that the quality of any products, services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Service will be corrected.

Section 7 – Ordering; Accuracy of Billing and Account Information; Returns and Exchanges

We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors.

You agree to provide current, complete and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.

Payment for all products purchased through the Website must be made at the time of ordering. You understand and agree that the prices quoted on the Website are an invitation to deal and that no contract will be formed between you and us until we accept your invitation to deal by performance, specifically, by shipping the ordered goods. Pricing errors will not constitute a contract between you and us, and we strive to quickly correct any pricing errors on the Website when discovered. All costs and fees are quoted and payable in United States Dollars and you acknowledge and agree that Beardbrand is not responsible for any foreign transaction fees or other fees charged to you by your financial institution or by our payment processor. You agree that you will not initiate any chargebacks to Beardbrand unless otherwise authorized by us in writing. You understand and agree that you will be responsible and required to pay for any costs associated with any chargebacks that you have initiated against Beardbrand.

It is your responsibility to ascertain and obey all applicable local, state, federal and international laws (including minimum age requirements) in regard to any item purchased through our Website. By placing an order, you represent that the products ordered will be used only in a lawful manner.

You agree that You will pay all taxes assessed by governmental bodies, whether local, state, provincial, national, or international, associated with your use of and/or purchase of goods through the Website. Beardbrand will report as income all payments received from you to us to all proper taxing authorities.

More details regarding our return and refund policies can be found on our Returns and Exchanges webpage, which is incorporated into this Agreement in full. To ensure a great experience for all our customers, we reserve the right to decline returns from individuals who misuse or take advantage of our return policy.

Section 8 - Optional Tools

We may provide you with access to third-party tools over which we neither monitor nor have any control nor input.

You acknowledge and agree that we provide access to such tools ”as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools. Any use by you of optional tools offered through the site is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s)

We may also, in the future, offer new services and/or features through the website (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.

Section 9 - Third-party Links

Certain content, products and services available via our Service may include materials from third-parties.

Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third-parties. We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party's policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party.

Section 10 - User Comments, Feedback and Other Submissions

We may provide you with the ability to upload, contribute, or transmit user-generated content to or through the Website including, but not limited to, product reviews (“User Feedback”). You may also send certain specific submissions per our request (for example, contest entries or promotional submissions) or, if without a request, you may send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (“User Comments”) (User Feedback and User Comments are collectively “User-Generated Content”).

You warrant that your User-Generated Content will not (i) violate any law, statute, regulation, or ordinance, whether local, state, provincial, national, or international, (ii) violate any term or condition of this Agreement, or (iii) violate the rights of third parties, including intellectual property rights and any other personal or proprietary rights.

By submitting User-Generated Content to us, you grant us a non-exclusive, irrevocable, royalty free, worldwide, and perpetual license to use your User-Generated Content for the customary and intended purposes of the Services. By submitting User-Generated Content to us, you waive all moral rights or rights of publicity or privacy with respect to the User-Generated Content submitted to us. When posting User Feedback to the Website, you warrant that your User Feedback will be accurate, truthful, non-deceptive, and complete.

You agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any User Comments that you forward to us. We are and shall be under no obligation (1) to maintain any User Comments in confidence; (2) to pay compensation for any User Comments; or (3) to respond to any User Comments.

We assume no responsibility, and cannot be held liable for, User-Generated Content or the conduct of any users that submits User-Generated Content to us.

Section 11 - Personal Information

Your submission of personal information through the store is governed by our Privacy Policy. You can view our Privacy Policy here.

Section 12 – Consumer Rights Information

Pursuant to California Civil Code Section 1789.3, if this site charges you for services, products, content, or information, pricing information will be posted as part of the ordering process for this site. We maintain specific contact information including an e-mail address for notifications of complaints and for inquiries regarding pricing policies in accordance with California Civil Code Section 1789.3. All correspondence should be addressed to our agent for notice at the following address:

Beardbrand
Re: Compliance Officer
P.O. Box 4777
Austin, TX 78765

Or emailed to us at support@beardbrand.com.

Section 13 - Errors, Inaccuracies and Omissions

Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Service or on any related website is inaccurate at any time without prior notice (including after you have submitted your order).

We undertake no obligation to update, amend or clarify information in the Service or on any related website, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related website, should be taken to indicate that all information in the Service or on any related website has been modified or updated.

Section 14 - Prohibited Uses

When you use the Website, you agree to use it only for its customary and intended purposes and as permitted by the terms of this Agreement and any applicable law, regulation, statute, or ordinance. Additionally, you agree that you are responsible for any breach of your obligations under the terms of this Agreement and for any losses suffered by Beardbrand for such a breach, including, but not limited to, monetary damages, costs, and attorneys’ fees. You are expressly prohibited from using the Website to violate any law, statute, ordinance, regulation, or treaty, whether local, state, provincial, national, or international, or to violate the rights of a third party, including, but not limited to, intellectual property rights, privacy rights, rights of publicity, or other personal or proprietary rights. Additionally, you are expressly prohibited from:

  1. Attempting to access the Website other than through a standard web browser unless you have been permitted to do so by Beardbrand through a separate, written agreement (this restriction does not apply to search engines that comply with our robots.txt file);
  2. Accessing or attempting to access the Website through automated means (this restriction does not apply to search engines that comply with our robots.txt file);
  3. Circumventing the technological protection measures of the Website;
  4. Posting or transmitting content intended to collect personal or personally identifiable information from users of the Website or third parties;
  5. Disrupting or otherwise interfering with the Website or its associated servers or networks;
  6. Scraping, reproducing, republishing, selling, reselling, duplicating, or trading the Website or its content;
  7. Diverting or attempting to divert customers of the Website to another website or service;
  8. Sending unsolicited or unauthorized communications to users of the Website or third parties;
  9. Transmitting content to the Website that is false, inaccurate, misleading, tortious, defamatory, vulgar, obscene, libelous, invasive, hateful, or otherwise objectionable;
  10. Reverse engineering, decompiling, translating, or disassembling the Website or its content; and
  11. Encouraging or assisting any other party to do anything in violation of the terms of this Agreement.

We reserve the right to modify, amend, or terminate the Website or its associated content at any time and without prior notice. We also reserve the right to refuse service or access to the Website to any person or business entity at any time and without notice.

You may not use any of Beardbrand’s proprietary logos, marks, or other distinctive graphics, video, or audio material in your links. You may not link in any manner reasonably likely to 1) imply affiliation with or endorsement or sponsorship by Beardbrand; 2) cause puffery, malice, or deception; 3) dilute Beardbrand’s trademarks, service marks or trade names; or 4) otherwise violate applicable law.

Section 15 - Disclaimer of Warranties; Limitation of Liability

We do not guarantee, represent or warrant that your use of our service will be uninterrupted, timely, secure or error-free. We do not warrant that the results that may be obtained from the use of the service will be accurate or reliable.

You agree that from time to time we may remove the service for indefinite periods of time or cancel the service at any time, without notice to you.

You expressly agree that your use of, or inability to use, the service is at your sole risk. The service and all products and services delivered to you through the service are (except as expressly stated by us) provided 'as is' and 'as available' for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.

In no case shall Beardbrand, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service, or for any other claim related in any way to your use of the service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the service, even if advised of their possibility. Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.

Section 16 - Indemnification

You agree to indemnify, defend and hold harmless Beardbrand and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third-party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference, or your violation of any law or the rights of a third-party.

Section 17 – Choice of Law, Stipulation to Jurisdiction and Arbitration

  1. You and Beardbrand agree that any dispute arising out of or related to this Agreement or your use of the Website, including, but not limited to, your purchase or use of products through the Website, will be governed by the laws of the state of Texas, without regard to its conflict of laws rules. Specifically, the validity, interpretation, and performance of this Agreement will not be governed by the United Nations Convention on the International Sale of Goods. Except for claims for injunctive relief by either party, you and Beardbrand agree that any dispute or controversy arising out of, in relation to, or in connection with this Agreement or your use of the Website including, without limitation, any and all disputes, claims (whether in tort, contract, statutory, or otherwise), or disagreements concerning the existence, breach, interpretation, application, or termination of this Agreement, shall be finally resolved by binding arbitration through the platform provided by New Era ADR, Inc. (https://app.neweraadr.com/) (the “New Era Platform”) in accordance with its rules and procedures for “Virtual Expedited Arbitrations” by a professional neutral(s) with substantial experience in resolving commercial disputes (the “Neutral”). The Neutral shall be chosen in accordance with the rules and procedures of the New Era Platform.
  2. This arbitration will be conducted in the English language. The decision of the Neutral will be final and binding on the parties and judgment on any award(s) rendered by the Neutral may be entered in any court having jurisdiction thereof. Nothing in this section will prevent either party from seeking immediate injunctive relief from any court of competent jurisdiction, and any such request shall not be deemed incompatible with the agreement to arbitrate or a waiver of the right to arbitrate. The parties undertake to keep confidential all awards in their arbitration, together with all confidential information, all materials in the proceedings created for the purpose of the arbitration and all other documents produced by the other party in the proceedings and not otherwise in the public domain, save and to the extent that disclosure may be required of a party by legal duty, to protect or pursue a legal right or to enforce or challenge an award in legal proceedings before a court or other judicial authority. The Neutral shall award all fees and expenses, including reasonable attorney's fees, to the prevailing party. Any judgment rendered by the Neutral may be entered in any court of competent jurisdiction.
  3. ANY DISPUTE RESOLUTION PROCEEDING ARISING OUT OF OR RELATED TO THIS AGREEMENT OR THE USE OF THIS WEBSITE OR PRODUCTS OFFERED THROUGH THE WEBSITE, WHETHER IN ARBITRATION OR OTHERWISE, SHALL BE CONDUCTED ONLY ON AN INDIVIDUAL BASIS AND NOT IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION, AND YOU AND BOARDROOM SOCKS EXPRESSLY AGREE THAT CLASS ACTION AND REPRESENTATIVE ACTION PROCEDURES SHALL NOT BE ASSERTED IN OR APPLY TO ANY ARBITRATION PURSUANT TO THESE TERMS.
  4. Any claims must be brought within one year of each applicable invoice or will otherwise be barred.

Any claims not subject to arbitration under this Agreement must be brought in Travis County, Texas and will be governed by the laws of the state of Texas without regard to its conflict of laws rules. By using the Website and agreeing to these terms, you waive any argument regarding improper venue.

Section 18 - Severability

In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.

Section 19 - Termination

The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes.

These Terms of Service are effective unless and until terminated by either you or us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you cease using our site.

If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof).

Section 20 – Force Majeure

Beardbrand will not be responsible for any delay or failure in performance of the Website or its associated products arising out of any cause beyond our control, such as acts of God, war, riots, fire, terrorist attacks, pandemics, power outages, severe weather, supplier delays, strikes, labor disputes, or other accidents.

Section 21 - Entire Agreement

The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.

These Terms of Service and any policies or operating rules posted by us on this site or in respect to The Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).

Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.

Section 22 - Changes to Terms of Service

You can review the most current version of the Terms of Service at any time at this page.

We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.

Section 23 - Contact Information

Questions about the Terms of Service should be sent to us at support@beardbrand.com.

Privacy Policy

Beardbrand’s Privacy Notice

Last Updated: December 22, 2025

This privacy notice (“Privacy Notice”) is intended to provide you with specific details about how Beardbrand, which owns and operates beardbrand.com (“Beardbrand,” “we,” and “us”), collects and processes your personal and personally identifiable information through your use of our website and our associated services including but not limited to a transaction or inquiry concerning the services (collectively, the “Services”).

You understand and agree that we may store and process your personal information on computers located outside of your jurisdiction, including, but not limited to, in the United States or the European Union. By using the Services, you agree to the collection and processing of your personal or personally identifiable information outside of your jurisdiction.

Before using the Services or providing information to us, please carefully review this Privacy Notice. By using or accessing the Services, you agree that we may collect and use your personal and personally identifiable information in accordance with this Privacy Notice, as revised from time to time. We may modify, amend, replace, or suspend this Privacy Notice at any time. If you have any questions or suggestions regarding our Privacy Notice, or if your personal information is not accurate or complete, please contact us at:

Beardbrand
Re: Compliance Officer
P.O. Box 4777
Austin, TX 78765

Or email us at support@beardbrand.com.

By providing Beardbrand with your personal or personally identifiable data and using the Services, you warrant that you are over the age of eighteen (18) or otherwise above the age of majority within your jurisdiction. If you are younger than eighteen (18) or the age of majority within your jurisdiction, please do not use the Beardbrand Services and please do not provide personal information to us.

Our Services may include links to websites or may include the use of analytics tools that are owned, operated, and maintained by third parties. Beardbrand does not exercise control over the privacy practices of such third-party websites or analytics tools, and you are encouraged to review the privacy practices of all such third-party websites or analytics tools disclosed within this Privacy Notice.

Our Data Practices

What Data We Collect, How and Why We Collect it, and How We Use and Secure it

What information do we collect and how do we use it?

When you use the Services, we may collect personal or personally identifiable information from you (“PII”). PII may include any information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual. It does not include anonymized data.

We may collect and process the following categories of PII about you:

  • Communication Data. Communication data includes any communication that you may send to us through the Services, email, telephone, SMS or other text, livechat, or social media. We process this data to communicate with you by email or other means, to provide you with customer support, to record logs of our communication, and to store information to respond to legal claims. Beardbrand’s lawful ground for collecting and processing this PII is to respond to communications sent by you to us, to keep records of our communication, and to pursue or defend against legal claims.
  • User Data. User data includes data about how you use the Services and any data that you post to or authorize through the Services, such as your name, address, country, phone number, and email address. This includes data stored in persistent cookies when you login to the Services and analytics data that is collected when you use the Services. We collect and process this data to operate the Services, to authenticate you as a user of the Services, to ensure that timely and relevant content is provided to you, to secure the Services, to ensure that the Services operates in a fast and efficient manner, and to maintain backups of the Services. Beardbrand’s lawful ground for processing this user data is its legitimate business interests in administering and offering the Services and to fulfill your orders made through the Services.
  • Technical Data. Technical data includes data about your use of the Services, such as your IP address, your login data, your phone number, your mobile device model, your operating system, your geolocation, and your time zone. We may collect this data from your use of the Services and from advertising IDs. Beardbrand processes this data to analyze your use of the Services, to route Services traffic, to administer and secure the Services, to provide location-relevant content, and to troubleshoot problems with the Services. Beardbrand’s lawful ground for collecting and processing this technical data is its legitimate interests in administering and offering the Services and to grow its business and marketing strategy. We also use certain elements of Technical Data for fraud-prevention and security purposes (see below regarding Shopify Network Intelligence), including detecting suspicious or malicious activity, protecting user accounts, and preventing unauthorized or fraudulent transactions on our Services.
  • Marketing Data. Marketing data includes data about your preferences in receiving and interacting with Beardbrand’s advertisements or content on the Services or on third party websites or applications. We collect this data from your use of the Services and from third party advertising IDs created through advertising programs, such as Google Advertising IDs and Facebook Advertising IDs. Beardbrand does not connect advertising identifiers to persistent device identifiers, such as MAC addresses or mobile device IDs. Beardbrand’s lawful ground for collecting and processing this marketing data is its legitimate interests in administering and offering the Services and to grow its business and marketing strategy by providing advertisements, including remarketing advertisements, to you.

Beardbrand will only use your PII for the purpose for which it was collected. If Beardbrand needs to use your PII for an unrelated, new purpose, Beardbrand will provide you with notice of this new use and will explain the lawful ground for such processing. Beardbrand may process your PII without your knowledge or consent where required or permitted by law. Where consent is required by applicable law, we will request and rely on your affirmative consent before collecting or using your data for marketing or tracking purposes.

How do we collect this information?

We collect PII from you through a variety of different means:

  • Direct Collection. We may collect PII from you when you purchase products or content from our Website, register a User Account or for other services, contact us through the Website, or other website, via live chat, social media, SMS or other text, telephone, email, or otherwise, respond to a survey, participate in a contest, submit a review or feedback with or without photos, or when you opt-in to receive marketing emails, or mailings from us.
  • Third Party Tracking Tools. We use third party tracking tools, such as pixels, web beacons, and cookies, to automatically collect PII from you when you open, view, or click pages or links, emails, or advertisements. We disclose these third-party tracking tools below in this Privacy Notice in our disclosure of PII that we collect from third parties
  • Business Partners and Service Providers. We may, from time to time, obtain PII from our business partners or service providers. When we obtain PII from our business partners and service providers, we ensure that all such business partners and service providers have obtained consent from you to transfer all such PII to us for its intended uses.
  • Social Media Networks and Other Platforms. We may obtain PII from you when you interact with our social media accounts or content posted on other third-party platforms, such as Facebook, X, or YouTube. For more information on how your PII may be disclosed by a particular social media network or platform, you are encouraged to review the privacy notices and policies of those platforms
  • Analytics Providers. We may also obtain PII from you through our use of third-party analytics providers, such as Google Analytics or Klaviyo. See below for a complete list of analytics services we partner with. We may create user profiles based on PII obtained through our use of PII from third-party analytics providers to better understand your wants and needs as a customer.

What information do we collect from third parties and how do we use it?

Beardbrand may collect data about you through cookies and other technologies. This helps Beardbrand understand how you use the Services and to understand any patterns that may be associated with your use of the Services. This aids Beardbrand in developing or improving its Services and marketing communications in response to your needs or wants.

Beardbrand may use session or persistent cookies. Session cookies are only stored on your computer or mobile device during your use of the Services and are automatically deleted when you close your web browser. Session cookies may be used to direct internet traffic to a server that is closer to you or to allow us to identify you as you move between pages of the Services. Persistent cookies are stored as a file on your computer or mobile device that remains on your computer or mobile device even after you close your web browser. Persistent cookies can be read by the Services that created the cookie when you revisit it again. Beardbrand may use persistent cookies to authenticate you when you return to the Services so that you do not have to login again or when it utilizes Google Analytics or other analytics providers, which is intended to track the origin and behavior of traffic to the Services. Beardbrand may use the following analytics providers, and you are directed to review their cookie policies:

You may opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

Beardbrand may also receive data from third parties including analytics providers or advertising networks such as Google, Facebook, TikTok, or Apple. These third parties may be based outside of your jurisdiction.

How We Use Pixels on Our Site

We want to be upfront with you about how we collect and use data when you visit our website. Like many other websites, we use tracking technologies, identified above, which include the Meta Pixel (formerly Facebook Pixel). These technologies help us understand how visitors interact with our site and how to improve our marketing efforts. We may also use other tracking technologies, including other pixels, in the future. If we do, we will notify users by updating this Privacy Notice.

What are Meta Pixels?

A pixel is a small piece of code that we’ve added to our site. When you visit, this code helps us track actions you take on our site, such as clicking on a link, viewing a page, or making a purchase. The pixels send this information back to Meta (Facebook and Instagram), which helps us:

  • Show you more relevant ads on Meta’s platforms.
  • Measure the effectiveness of our ads by seeing if people who click on them actually engage with our site.
  • Improve your experience by understanding what content and features are most useful to our visitors.

These pixels do not collect personal details like your name, email, or phone number—instead, they track actions and behaviors using cookies and other identifiers.

You can learn more about how Meta collects and processes data here: https://www.facebook.com/privacy/policy/.

Your Consent

By using our website, you consent to the use of the Meta pixels as described above. If you don’t want these pixels to track your activity, you can:

  • Adjust your privacy settings on Meta to limit ad tracking.
  • Use browser settings or extensions that block tracking technologies.
  • Opt-out of certain tracking through Digital Advertising Alliance or your device’s privacy settings.

Opting Out

We provide a Data Sales Opt-Out page that appears in the footer on every page of our site. You can visit our Data Sales Opt-Out page to exercise your right to opt out of the sale or sharing of your personal information.

We respect your privacy, and if you have any concerns or questions, feel free to contact us at support@beardbrand.com.

How do we use your information for marketing communications?

As stated above, Beardbrand’s lawful ground for sending you marketing communications is either consent or its legitimate business interests, such as to grow its business by advertising products and services to you. Beardbrand may send you marketing communications if you have asked for information concerning its goods or services or if you have agreed to, and have not opted out from, receiving marketing communications. You may ask Beardbrand to stop sending you marketing messages at any time by logging into the Services to adjust your marketing preferences within your user account or by following the opt-out link in any marketing message sent to you. If you opt out of receiving marketing communications, your opt-out does not extend to PII provided for other purposes.

When do we disclose your information?

Beardbrand may share your PII with the following parties:

  • Service providers that provide Beardbrand with information technology, software as a service, cloud storage, or other administrative services;
  • Beardbrand’s accountants, auditors, insurers, or attorneys;
  • Law enforcement agencies upon the receipt of a subpoena or court order or where necessary to protect Beardbrand’s personnel or property; and
  • Government bodies that require Beardbrand to report its processing activities.

Beardbrand may also transfer PII to third parties when it sells, transfers, or merges any part of its business or assets.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information, including when you place an order. However, no security measures are impenetrable and there are always security risks. We will notify you and any regulatory body of any breach of your PII or our security measures if we are legally required to do so. Beardbrand allows access to your PII only by employees and service providers who have a need to know or access your PII on our instructions.

Do we use cookies?

Yes, as stated above, we may use persistent and session cookies. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information.

We may use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We never use cookies to store sensitive customer information such as names, addresses, passwords, or credit card information.

For more in-depth information on how we use cookies, please visit our Cookie Policy.

For how long do we retain your data?

We will only retain your PII for so long as necessary to fulfill the purposes for which it is collected under this Privacy Notice or for the purposes of satisfying any legal, accounting, or reporting requirements. With respect to location data, technical data, usage and interaction data, and marketing data, we may retain this data for so long as it is relevant to the uses disclosed in this Privacy Notice. We may retain account data, public data, and communications data for so long as you maintain a user account with Beardbrand, and we may retain this data for longer periods where there is a need to retain this data to comply with Beardbrand’s legal obligations, such as the preservation of electronic evidence or compliance with a preservation order.

Shopify and Payment Processing
Our store is hosted by Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases, and the general Shopify application. They store your data on a secure server behind a firewall. We may also use tracking technologies provided by Shopify, such as Secomapp, to collect session or persistent cookies and corresponding data to improve our Services in the manner noted above.

If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read Shopify’s Terms of Service or Privacy Statement.

Shopify Network Intelligence
In addition, we use certain fraud-prevention and risk-assessment tools provided by Shopify, including Shopify’s Network Intelligence system. Shopify’s Network Intelligence analyzes patterns of activity across the broader Shopify platform—such as device characteristics, IP reputation, checkout behavior, and indicators of potentially fraudulent conduct—to help identify and prevent malicious or unauthorized transactions. When you interact with our online store, Shopify may process certain technical information about your visit (such as device data, network data, or behavioral signals) in order to evaluate transaction risk and protect both Beardbrand and our customers from fraud or abuse. This processing is performed pursuant to our legitimate interests in securing our Services and preventing fraudulent or harmful activity, and pursuant to Shopify’s own privacy practices. Shopify’s use of this information is further described in Shopify’s privacy policy.

Email Marketing – User Consent
By opting into email marketing, you consent to receive promotional messages, including our e-newsletters. You can opt out at any time by:

Your Privacy Choices

Right of Access, Rectification, Correction, Erasure, Transfer, and Withdrawal

Under the law, you may have a right to request access to your PII for rectification, correction, erasure, transfer, or restriction, or to object to its processing or withdraw your consent. If you wish to exercise any of these rights, please contact our Privacy Officer as disclosed in this Privacy Notice.

You do not need to pay a fee to access your PII or to exercise your rights. However, we may charge a reasonable fee if your request is unreasonable or excessive.

To confirm your request, we may need to request specific information from you as a security measure to ensure that PII is not disclosed to an unauthorized third party. We will attempt to respond to all legitimate requests within thirty (30) days.

Rights of European Citizens

Beardbrand adheres to the EU-U.S. Data Privacy Framework (“DPF”) Principles, including the DPF’s Supplemental Principles, and while we are not compliance certified under the DPF, we follow the Principles in handling all data from EU-citizens. We are subject to the enforcement powers of the United States Federal Trade Commission (“FTC”) in relation to its handling of user data.

If you are a European citizen, you are entitled to certain rights regarding the protection of your Personally Identifiable Information and Personal Data, which are subject to limitations set forth in the EU GDPR and its applicable case law. These rights are:

  • The right to access and correct the information that Beardbrand processes about you;
  • The right to transfer all or a part of the information collected about you to another data controller, where it is technically feasible;
  • The right to the erasure of data concerning you, subject to Beardbrand’s rights of retention under the law;
  • The right to object to the processing of Personally Identifiable Information and Personal Data where you dispute the accuracy of the data, the processing is not lawful, Beardbrand no longer needs the information for the purposes of processing, or you have raised an objection for personal reasons;
  • The right to revoke your consent to data processing;
  • The right to object to the processing of your Personally Identifiable Information and Personal Data for marketing purposes;
  • The right to object to the processing of Personally Identifiable Information and Personal Data for direct marketing or for personal reasons that arise from your particular situation; and
  • The right to file a complaint with a data protection authority.

To exercise these rights, you may either opt out of receiving communications from us by unsubscribing to its e-mails or by emailing us at support@beardbrand.com. You do not need to pay a fee to exercise these rights, however, we reserve the right to charge a reasonable fee if your request is unreasonable or excessive. To confirm your request, we may need to request specific information from you as a security measure to ensure that personal data is not disclosed to an unauthorized third party. We will attempt to respond to all legitimate requests within thirty (30) days.

For further information regarding your privacy rights as a citizen of the EU, please visit the U.S. Department of Commerce’s Services at https://www.commerce.gov/ and the DPF overview webpage at https://www.dataprivacyframework.gov/s/program-overview.

You can find a list of DPF certified organizations here: https://www.dataprivacyframework.gov/s/

As a citizen of the EU, you may, under certain conditions, invoke binding arbitration against Beardbrand, and we may be held liable in cases of onward data transfers to third parties as described more fully in the DPF overview page linked above. We may be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

California Privacy Rights

The following rules apply solely to visitors, users, and others who are residents of the State of California. California residents have the right to be notified which categories of PII are being collected and the purposes for which the PII is being used. In particular, we collected the following categories of PII (A, B, D, F, and G) as defined in the California Consumer Privacy Act within the last twelve months. Our uses of this PII are detailed above in this Privacy Notice:

Table T.1
Category Examples Collected
A. Identifiers Real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers. YES
B. Personal information categories listed in the California Consumer Records statute (Cal. Civ. Code § 1798.80(e)) Name, signature, address, telephone number, bank account number, credit card number, debit card number, or any other financial information. YES
C. Characteristics of protected classifications under State or federal law Religious affiliation, ethnicity, etc. NO
D. Commercial Records of products/content or services purchased. YES
E. Biometric Data Fingerprints or footprints. NO
F. Internet or other similar network activity Browsing history, search history, information on a consumer’s interaction with a Services, application, or advertisement. YES
G. Geolocation data Physical location or movements. YES
H. Audio, electronic, visual, thermal, olfactory, or similar information N/A NO
I. Professional or employment-related information N/A NO
J. Educational information N/A NO

We obtain the categories of PII marked “YES” in the above table directly from California residents when they complete forms through our Services or provide it to us as a part of a transaction or inquiry concerning our Services. We also obtain these categories of PII indirectly from California residents while observing their actions on our Services and from third parties or service providers that they have authorized to receive and share PII.

California residents have a right to request that we disclose what PII we collect from you and whether, and how, we disclose or sell that PII. California residents may also request that we delete any personal information collected or maintained by us from you.

California residents may also have the right to opt out of the sale of their personal information by contacting us or, where available, by clicking a link or icon associated with an advertisement. Specifically, this link or icon may state “Do Not Sell My Personal Information.” By selecting this link or icon, you “Opt Out,” which means that you have opted out of the sale of your personal information as set forth in the California Consumer Privacy Act. However, even though you may have opted out, you may still see interest-based advertisements. To learn more about interest-based advertising across websites and additional opt-out choices, you can visit http://optout.aboutads.info. If you opt-out of the sale of your personal information but do not opt out of interest-based advertising more generally, you may still receive ads tailored to your interests based on PII that was not sold by us, personal information that was sold to downstream participants at least 90 days before you opted out, or personal information that was sold by other sources from which you have not opted out.

To submit a request for a list of the categories of personal information collected from you or to request that we delete your personal information, please send a letter to us at the following address:

Beardbrand
Re: Compliance Officer
P.O. Box 4777
Austin, TX 78765

Or email us at support@beardbrand.com.

To verify your request, we may request certain information from you to confirm that you are a Beardbrand user, such as your phone number, username, email address, city, state, or geographic location. You may also designate an authorized agent to make a request to Beardbrand to disclose or delete your personal information. To do so, you must provide us with proof that the individual or business has been appointed as your agent, such as by providing a signed power of attorney form and provide accurate responses to any information requested by us that may be necessary to confirm that you are a Beardbrand user, such as your phone number, username, email address, city, state, or geographic location. California residents have a right not to receive discriminatory treatment by Beardbrand for their exercise of these rights conferred under California law.

Colorado Residents

Beardbrand does not conduct business in Colorado, control or process the personal data of 100,000 or more consumers during a calendar year, or derive revenue or receive a discount on the price of goods or services from the sale of personal data.

Connecticut Residents

During the preceding calendar year, Beardbrand did not control or process the personal data of at least 100,000 consumers or derive more than 25% of our gross revenue from the sale of personal data.

Florida Residents

Beardbrand does not control or process the personal data of 100,000 or more Florida residents during a calendar year, nor do we derive 50% or more of our gross annual revenue from the sale of personal data. As a result, the Florida Digital Bill of Rights does not apply to our data practices.

Montana Residents

Beardbrand does not control or process the personal data of 50,000 or more Montana residents during a calendar year or derive over 25% of its revenues from the sale of personal data and control or processing of personal data of 25,000 or more Montana residents. Therefore, the Montana Consumer Data Privacy Act does not apply to our collection or use of PII.

Nevada Residents

If you are a resident of Nevada, you may provide notice to us to limit the sale of your PII to third parties for resale or licensing purposes. However, we do not sell your PII for such use. To notify us that you wish to limit the sale of your PII to third parties for resale or licensing purposes, you may contact us at support@beardbrand.com and include in the message field, “Nevada Do Not Sell Request,” along with your name, address, and user account information.

Oregon Residents

Beardbrand does not control or process the personal data of 100,000 or more Oregon residents during a calendar year or derive over 25% of its gross revenue from the sale of personal data. Therefore, the Oregon Consumer Privacy Act (OCPA) does not apply to our collection or use of PII.

Tennessee Residents

Beardbrand does not exceed $25 million in annual revenue, control or process the personal information of 175,000 or more Tennessee consumers, or control or process the data of 25,000 consumers while deriving more than 50% of its gross revenue from the sale of personal information.

Texas Residents

Beardbrand is considered a small business as defined by the Small Business Administration and, therefore, is exempt from the Texas Data Privacy and Security Act. However, we generally collect and process PII only to the extent that it is adequate, relevant, and reasonably necessary for the purposes disclosed in this Privacy Policy. The categories of PII collected by Beardbrand are disclosed within this Privacy Policy, in particular in Table T.1 above, and Texas residents may request, free of charge, information of the PII collected from them twice annually.

Utah Residents

Beardbrand does not have annual revenues of $25,000,000 or more and control or process the PII of 100,000 or more consumers. Therefore, the Utah Consumer Privacy Act does not apply to our collection and use of PII.

Virginia Residents

Beardbrand does not control or process the personal data of at least 100,000 Virginia residents or control or process the personal data of at least 25,000 Virginia residents and derive more than 50% of its gross revenue from the sale of personal data. For these reasons, the Virginia Consumer Data Protection Act (VCDPA) does not apply to Beardbrand’s collection and use of PII

If Beardbrand becomes subject to one or more of the above State’s privacy laws other than California’s privacy laws, we will update this Privacy Notice to reflect your rights under those laws.

Third Party Links

Beardbrand’s Services may include links to third-party websites and applications. By clicking on third party links, you may allow third parties to collect or share data about you. Beardbrand does not control these third-party links and you are advised to review their respective privacy policies.

Responding to Do Not Track Signals

You can generally opt-out of receiving personalized ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI Services and DAA Services. Our Services is not currently set up to respond to browser do-not-track signals because there is no consensus within the advertising industry as to what “do not track” means in this context, but you can configure your browser settings to reject all cookies or prompt you before a cookie is set.

You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.

Global Privacy Controls

We recognize and honor Global Privacy Control (GPC) signals, which are browser-based settings that communicate your privacy preferences to websites. When GPC is enabled in your browser, we will interpret this as a valid opt-out request under applicable U.S. state privacy laws, such as the California Consumer Privacy Act (CCPA), for purposes of data sharing and targeted advertising.

Please note that opting out via GPC does not affect our ability to process your personal information:

  • To fulfill your orders or otherwise perform a contract with you;
  • To comply with legal obligations;
  • For internal business purposes, such as fraud prevention, security, or analytics;
  • Where data is processed solely by our service providers acting on our behalf and not sold or shared for their own use.

To enable GPC, you can visit https://globalprivacycontrol.org and follow instructions for your browser.

Children’s Online Privacy Protection Act Compliance

We comply with the requirements of COPPA (Children’s Online Privacy Protection Act). We do not knowingly collect any information from anyone under 13 years of age, and our products and services are aimed at individuals 13 years of age or older. If you believe that we have collected PII from someone under the age of 13, you are directed to notify us immediately at support@beardbrand.com.

Changes to our Privacy Notice

Whenever we change our Privacy Notice, we will post those changes to this Privacy Notice on the Services and other places that we deem appropriate. Your use of our Services following these changes indicates your consent to the practices described in the revised Privacy Notice.

Contacting Us

If you have any questions about this Privacy Notice or the manner by which we collect or use Personal Information about you, contact us at support@beardbrand.com.

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