Beardbrand Cookie Policy
Last updated: April 21, 2025
Introduction
This Cookie Policy explains how Beardbrand ("we", "us", or "our") uses cookies and similar technologies when you visit our website www.beardbrand.com (the "Site").
We use cookies and similar tracking technologies to help provide, protect, and improve the Site. This policy explains how and why we use these technologies and the choices you have.
What are cookies?
A cookie is a small text file that is stored on your device (computer, tablet, or mobile) when you visit a website. Cookies are widely used to make websites work more efficiently and provide information to the site owners. They help us recognize you, remember your preferences, understand how our site is being used, and improve your browsing experience.
How long do cookies last?
Cookies can last for different periods of time depending on their purpose:
Session cookies
These are temporary cookies that expire when you close your browser. They're used to help the website remember what you've done during your visit, like items added to your shopping cart or login status.
Persistent cookies
These cookies remain on your device for a set period of time or until you delete them manually. They're used to remember your preferences and settings for future visits, helping us recognize you when you return to our website. For example, our Shopify cookies like _shopify_uniq expire at midnight the day after your visit, while the cart cookie persists for two weeks to remember your shopping cart contents.
Third-party cookies
These cookies can have various lifespans depending on the third party that sets them. For instance, Google Analytics cookies like _ga can last up to 2 years, while advertising cookies may have shorter or longer lifespans according to their specific purposes.
How to delete cookies and browsing data
If you're concerned about cookies stored on your device, you can delete them at any time through your browser settings:
- Chrome: Click the three dots in the top-right corner > Settings > Privacy and security > Clear browsing data. Select "Cookies and site data" and choose your time range.
- Firefox: Click the menu button > Settings > Privacy & Security > Clear Data. Check "Cookies and Site Data" and click "Clear".
- Safari: Go to Safari > Preferences > Privacy > Manage Website Data > Remove All.
- Microsoft Edge: Click the three dots in the top-right corner > Settings > Privacy, search and services > Clear browsing data > Choose "Cookies and other site data".
- Brave: Click the three bars in the top-right corner > Settings > Privacy and security > Clear browsing data. Check "Cookies and other site data" and click "Clear data".
- DuckDuckGo: Tap the fire icon (mobile) or click the Fire button (desktop) to clear all browsing data instantly.
Deleting cookies will remove stored preferences and may sign you out of websites, requiring you to log in again on your next visit.
We regularly review and update our cookies to ensure they serve their intended purposes while respecting your privacy preferences.
How we use cookies
When you visit our website, we may place several types of cookies in your browser. These are used for the following purposes:
Essential cookies
These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the website cannot function properly without them.
Functionality cookies
These cookies remember choices you make and allow us to provide enhanced features. They may be set by us or by third-party providers whose services we have added to our pages. If you disable these cookies, some or all of these services may not function properly.
Analytics cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They help us improve the way our website works and optimize the user experience.
Advertising/marketing cookies
These cookies are used to track visitors across websites to display relevant advertisements. They are set by us and our advertising partners to create profiles of your interests, show you relevant advertisements, and improve the effectiveness of our marketing efforts.
Cookies we use
Shopify cookies
Our store is hosted on Shopify Inc., which provides us with the online e-commerce platform. Shopify uses cookies to help operate and improve the shopping experience. These include:
- _session_id: Unique token, sessional. Allows Shopify to store information about your session (referrer, landing page, etc.).
- _shopify_visit: No data held, persistent for 30 minutes from the last visit. Used by our website provider's internal stats tracker to record the number of visits.
- _shopify_uniq: No data held, expires midnight (relative to the visitor) of the next day. Counts the number of visits to a store by a single customer.
- cart: Unique token, persistent for 2 weeks. Stores information about the contents of your cart.
- _secure_session_id: Unique token, sessional.
- storefront_digest: Unique token, indefinite. If the shop has a password, this is used to determine if the current visitor has access.
For more information on Shopify's cookies, please visit: shopify.com/legal/cookies
Google Ads & Analytics
We use Google Ads and Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your data at Google Privacy & Terms.
Google Analytics cookies include:
- _ga: Used to distinguish users, expires after 2 years
- _gid: Used to distinguish users, expires after 24 hours
- _gat: Used to throttle request rate, expires after 1 minute
You can opt out of Google Ads and Google Analytics tracking by using the following methods:
- Installing the Google Analytics Opt-out Browser Add-on
- Visiting Google's Ads Settings to manage or opt out of personalized advertising
- Using the Digital Advertising Alliance's WebChoices Tool to opt out of interest-based advertising
Social Media & Marketing Cookies
Facebook Pixel/Meta Pixel
We use Meta Pixel (formerly Facebook Pixel) to track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some action on our website.
You can learn more about Facebook Pixel in Meta's Privacy Policy.
To opt out of Facebook/Meta tracking, you can:
- Use the Digital Advertising Alliance's Consumer Choice Page
- Visit Meta's Ad Preferences page
- Use the Global Privacy Control signal if supported by your browser
Klaviyo
We use Klaviyo for email marketing and to track user interactions with our marketing materials. Klaviyo uses cookies to identify site visitors through an auto-generated ID called the __kla_id cookie, which can temporarily hold personally identifiable information.
For more information about Klaviyo's tracking and privacy practices, you can visit their Privacy Center.
To opt out of Klaviyo tracking, you can:
- Visit their page Understanding cookies in Klaviyo to learn how to disable their cookies
- Submit a request using Klaviyo's Privacy Rights Request Form
- Unsubscribe from emails using the link provided at the bottom of every email we send
X (Twitter)
We may use X (formerly Twitter) pixels and cookies to track conversions from X ads, optimize advertising campaigns, and better understand how users interact with our content. X uses cookies to analyze user behavior and deliver more relevant content and advertisements.
For more information about X's tracking and privacy practices, you can visit their Privacy Policy.
To opt out of X tracking, you can:
- Adjust your personalization settings in your X account under "Settings and privacy > Privacy and safety > Off-X activity"
- Use the Digital Advertising Alliance's Consumer Choice Page
- Enable the "Do Not Track" setting in your browser
Retention.com
We may use Retention.com services to recover abandoned carts and improve our email marketing. Retention.com uses cookies and similar technologies to identify users who have visited our website and associate them with their email addresses.
For more information about Retention.com's privacy practices, you can visit their Privacy Policy.
To opt out of Retention.com tracking, you can:
- Visit Retention.com's Opt-Out Page
- Use their Database Opt-Out Form
- Email support@retention.com directly with your opt-out request
PostPilot
We use PostPilot for direct mail marketing campaigns. PostPilot may use a tracking pixel on our website to identify targets for remarketing purposes.
For more information about PostPilot's privacy practices, you can visit their Privacy Policy.
To opt out of PostPilot tracking, you can:
- Submit a request using PostPilot's Individual Rights Request Form
- For California or Virginia residents, use the "Do Not Sell or Share My Personal Information" link provided in our footer
- Use PostPilot's Opt-Out of Mailings Form to stop receiving physical mail
- Email privacy@postpilot.com directly with your opt-out request
Other Marketing and Analytics Tools
We may use additional marketing and analytics tools that implement cookies or similar technologies to improve your browsing experience, track website performance, and enhance our marketing efforts. These tools may include:
- Advertising performance optimization tools
- Customer identity resolution services
- Conversion tracking and remarketing technologies
- Email open and click tracking tools
- Website analytics and heat mapping services
- A/B testing and user experience optimization tools
These tools may collect information such as your IP address, device type, browser information, pages visited, time spent on site, and interactions with specific content. They may use first-party cookies to create persistent identifiers that help us track conversions and user activity.
For specific information about any additional third-party tools we use, or to request to opt out of tracking by any specific service not listed above, please contact us using the information provided at the end of this policy.
Third-party cookies
Some cookies are placed by third parties on our website. These third parties may include:
- Payment processors
- Analytics providers (like Google)
- Advertising networks (like Facebook/Meta)
- Marketing services (like Klaviyo and PostPilot)
- Social media platforms when you share our content
These third parties may use cookies, web beacons, and similar technologies to collect or receive information from our website and use that information to provide measurement services and target ads. Each third-party service provider has its own privacy policy and method for users to opt out of tracking.
We want to emphasize that we do not control these third-party cookies. For information about how to manage cookies set by third parties, we encourage you to visit their respective privacy policies.
Your right to opt out
You have the right to choose whether to accept or reject cookies that are not essential for the functioning of our website. You can exercise this right in several ways:
Data Sales Opt-Out
We provide a Data Sales Opt-Out page that appears in the footer on every page of our site. You can visit our Data Sales Opt-Out page to exercise your right to opt out of the sale or sharing of your personal information.
Cookie management
You can manage cookies through your browser settings. Here's how you can do this in popular browsers:
- Chrome: Settings > Privacy and Security > Cookies and other site data
- Firefox: Options > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data
- Brave: Settings > Shields > Cookies (or visit brave://settings/shields)
- DuckDuckGo: Settings > Privacy > Cookie Settings
In Brave browser, you can also block cookie consent banners by visiting brave://settings/shields/filters and enabling the EasyList-Cookie List option.
Be aware that disabling cookies may affect your experience on our site, as some features may not function properly.
We also recognize Global Privacy Control (GPC) signals as valid opt-outs for ad targeting where applicable.
Third-party opt-out tools
You may opt-out of receiving advertising from many websites by visiting:
Consent
By using our website, you consent to the use of cookies in accordance with this Cookie Policy.
When you first visit our site, a cookie banner will inform you about our use of cookies and ask for your consent where required by applicable law. For users in certain regions (such as the European Union), you will be able to customize which cookies you allow.
Changes to this Cookie Policy
We reserve the right to modify this Cookie Policy at any time. Changes will take effect immediately upon posting on the website. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact our Privacy Compliance Officer at support@beardbrand.com or by mail at:
Beardbrand
Re: Privacy Compliance Officer
P.O. Box 4777 Austin, TX 78765
For additional information on our privacy practices, please review our Privacy Policy.