WHAT TYPE OF BEARDSMAN ARE YOU?

Beardbrand came from very humble beginnings. Our goal from day one—when we launched with only a YouTube channel and blog—was to change the way society views beardsmen. Yeah, we wanted to make a significant mark on the world. 

To do that, we needed to unite a community of Urban Beardsmen®, provide education and inspiration, and offer class-leading products. 

The community has grown quite a bit since 2012, but our mission To Make Men Awesome is still at the core of why we do what we do.

To do that, we needed to unite a community of urban beardsmen, provide education & inspiration, and offer class leading products. 
The community has grown quite a bit since 2012, but our mission is still true.

The next major step in the history of Beardbrand was when we decided to grow beyond a community and offer men’s grooming products.

The world quickly took notice and Beardbrand founder, Eric Bandholz, was quoted in the New York Times about his take on beard grooming and the need for beard products.

Since the beginning, we've been an independent, self-funded, and profitable business. This means we are free to control how we serve the community and are not bound by outside forces or influences.

On Halloween 2014, Eric Bandholz shared the Beardbrand story with the sharks of Shark Tank. We made a big impact on them and even was able to convince Lori (a beard hater) to feel the softness of a Beardbrand beard.

Although the sharks didn't bite, it was a big step for us towards showing the world how men are investing in their style and wearing beards in environments where it was not traditionally acceptable.

A big movement for us in 2016 was to grow beyond the beard. We realize that many men decide to grow their beards in the winter and shave it for the summer. This is something that we have always supported as it's up to every individual to dictate his style, regardless of pressures from society.

Many of these same men wanted high-quality products for their hair, so we developed and launched our men's Sea Salt Spray.

It's a great product that gives natural texture, a light hold, and a killer look. Funny enough, we see a lot of guys also use this product on their beards.

In 2016, we launched our highly acclaimed Utility Balm. When the industry was settling for beard balms, we decided to shake up the market and build a product that can be used on your beard, head hair, and body.

The Utility Balm is a conditioning balm that melts quickly in your hands and absorbs into your skin and beard. It's lightweight and comes in all of our awesome fragrances.

This balm is made from all-natural ingredients and used to condition and nourish beards, help keep tattoos hydrated, tackle dry skin, and protect your body from the daily elements.

As Beardbrand has grown, we've learned what we do and don’t do well. If it's not something we do well, we either make it better or cut it out. Selling on Amazon was one of those things that made sense for us to move away from.  

We’re control freaks when it comes to delivering exceptional products and customer experience. Since 2018 we’ve doubled down on that. If you’ve ordered from Beardbrand, then you know about the care we put into packaging our products, and the extras that come with each order. 

But we don’t stop there. If you’ve got a question about a product, you can hop on our website and live chat with a real Beardbrand staff member—not some automated robot. And when you make a purchase, you can opt-in to receive style consultations via text message—for free. 

If you haven’t ordered from us, go ahead and experience the difference.

In 2018, we partnered with Target to bring Beardbrand products to over 1,800 stores nationwide. 

Two White Line fragrances became exclusive to Target: Lumber Yard and Blank Slate. Blank Slate offers our only fragrance-free products making Beardbrand accessible to those who are sensitive to fragrance. Lumber Yard combines cedarwood and sandalwood and will have you smelling like you spent your day making sawdust—in a very good way.

We had big goals for our YouTube channel when we launched it in 2012, but we had no idea it would grow as fast and as large as it did. In 2018, we surpassed 1,000,000 YouTube subscribers, and we’re incredibly grateful to have had as much of an impact as we have. 

Community is at the core of our mission To Make Men Awesome, and our YouTube community is a big part of that. Whether it’s inspirational content, advice on growing your best beard, or tips to inspire your style, we’re proud to create content that helps you Keep on Growing.

We started the Alliance Conference in 2018 to provide an exclusive Beardbrand experience. Beyond that, we wanted to put our money where our mouth was when it came to our mission To Make Men Awesome. 

So, we created a full-day conference and flew in some of the most legendary barbers in the world, including a few featured on our YouTube channel, to provide haircuts and beard trims. We topped things off with CxBB (Celebration by Beardbrand), our annual Beardbrand party.

Alliance Conference was so successful that we expanded it to two days in 2019 and added breakout sessions with the likes of Eric Bandholz, Carlos Costa, Greg Berzinsky, and more. From style to self-improvement, each session focused on providing tools to help you Keep on Growing.

If you've made it this far then, we are happy to welcome you to our awesome community. We have created several resources to help you with your journey towards becoming a better man.

Our tagline "Keep on Growing" is about helping you grow as an individual and become a better man. Life is too short to settle for mediocrity, and you are a person who is willing to step up to the challenge and press yourself to become the best version of yourself.

This, of course, means extraordinary grooming habits. Still, it's also more than that—it's about continuing to educate yourself, to develop more fruitful relationships, and to make an impact on your community and occupation. 

We have a newsletter, blog, YouTube channel, and social media pages to help keep you in the loop. Be sure to stick around and email us at [email protected] for anything you need help with!

Eric Bandholz

Founder