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Keep on Growing®
At Beardbrand, we have a mission to do more than deliver excellent products. We also focus on providing a wide variety of tools that men need to invest in themselves. Those tools include education, inspiration, and an incredible community. When a man invests in himself, he then has the power to invest in his family, his friends, his career, and his community. Amazingly, self investment can start with a simple grooming routine and ultimately lead to a better world.
Our Mission: To Foster Confidence Through Grooming.
Recommended Reading
Beard
Body
Our Product Ethos
We formulate our products to work with your body's natural chemistry; rather than to disguise or change it. Many competing products are formulated to address a man's insecurities rather than helping them embrace their own awesomeness. We think you are awesome and our products are designed to help you be the man you want to be.
Beardbrand Comes Into Existence
Beardbrand came from very humble beginnings when we launched with a YouTube channel and a blog. Our goal from the first day was to change the way society views beardsmen and wanted to make a big mark on the world.
To do that, we needed to unite a community of urban beardsmen, provide education & inspiration, and offer class leading products.
The community has grown quite a bit since 2012, but our mission is still true.
Beardbrand Online Store Launches
The next major step in the history of Beardbrand was when we decided to grow beyond a community and offer grooming products.
The world quickly took notice and Beardbrand founder, Eric Bandholz, was quoted in the New York Times about his take on the beard grooming and the need for beard products.
Since the beginning, we've been independent, self funded, and a profitable business. This means we are in control of how we serve the community and are not beholden to outside forces or influence.
Eric Meets the Sharks
On Halloween of 2014, Eric Bandholz shared the Beardbrand story with the sharks of Shark Tank. We made a big impact on them and even was able to convince Lori (a beard hater) to feel the softness of a Beardbrand beard.
Although the sharks didn't bite it was a big step for us to show the world how men are investing in their style and wearing beards in environments where it was not traditionally acceptable.
Men's Sea Salt Spray Released
A big movement for us in 2016 was to grow beyond the beard. We realize that many men decide to grow their beards in the winter and shave it for the summer. This is something that we have always supported as it's up to the the individual to dictate their style, not pressures from society.
Many of these same men wanted high quality products for their hair so we launched our men's sea salt spray.
It's a great product that gives natural texture, a light hold, and killer look. Funny enough, we see a lot of guys also use this product on their beards.
The All Natural, Multi-Functional Balm
In 2016 we launched our highly acclaimed Utility Balm. When the industry was settling for beard balms, we decided to shake up the market and build a product that can be used on your beard, body & hair.
The Utility Balm is a conditioning balm that melts quickly in your hands and absorbs into your skin & beard. It's lightweight and smells terrific.
Made from natural ingredients, this balm is used to help tattoos pop, tackle dry skin, and protect your body from the daily elements.
Welcome to Our Community
If you've made it this far then we are happy to welcome you our awesome community. We have created several resources to help you with your journey towards becoming a better man.
Our tagline "Keep on Growing" is about helping you grow as an individual and become a better man. Life is too short to settle for mediocrity and you are a person who is willing to step up to the challenge and press yourself to become the best version of yourself.
This of course means great grooming habits, but it's also more than that - it's about continuing to educate yourself, to develop more fruitful relationships and to make an impact on your community and occupation.
We have a newsletter, blog, YouTube channel, and social media pages to help keep you in the loop. Be sure to stick around and email us at [email protected] for anything you need help with!
Eric Bandholz
Founder
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Milestones
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2012 — Beardbrand Begins
This is the year it all started and our community began to grow!
Beardbrand Comes Into Existence
Beardbrand came from very humble beginnings when we launched with a YouTube channel and a blog. Our goal from the first day was to change the way society views beardsmen and wanted to make a big mark on the world.
To do that, we needed to unite a community of urban beardsmen, provide education & inspiration, and offer class leading products.
The community has grown quite a bit since 2012, but our mission is still true. -
2013 — Store Launches
This was a big year for us! The store was officially up & running.
Beardbrand Online Store Launches
The next major step in the history of Beardbrand was when we decided to grow beyond a community and offer grooming products.
The world quickly took notice and Beardbrand founder, Eric Bandholz, was quoted in the New York Times about his take on the beard grooming and the need for beard products.
Since the beginning, we've been independent, self funded, and a profitable business. This means we are in control of how we serve the community and are not beholden to outside forces or influence. -
2014 — Shark Tank Pitch
Eric takes the urban beardsman movement to national television.
Eric Meets the Sharks
On Halloween of 2014, Eric Bandholz shared the Beardbrand story with the sharks of Shark Tank. We made a big impact on them and even was able to convince Lori (a beard hater) to feel the softness of a Beardbrand beard.
Although the sharks didn't bite it was a big step for us to show the world how men are investing in their style and wearing beards in environments where it was not traditionally acceptable.
-
2016 — 1st Hair Product
The first product we designed that was not focused beard care.
Men's Sea Salt Spray Released
A big movement for us in 2016 was to grow beyond the beard. We realize that many men decide to grow their beards in the winter and shave it for the summer. This is something that we have always supported as it's up to the the individual to dictate their style, not pressures from society.
Many of these same men wanted high quality products for their hair so we launched our men's sea salt spray.
It's a great product that gives natural texture, a light hold, and killer look. Funny enough, we see a lot of guys also use this product on their beards.
-
2016 — 1st Body Product
Our killer all-in-one product makes its debut!
The All Natural, Multi-Functional Balm
In 2016 we launched our highly acclaimed Utility Balm. When the industry was settling for beard balms, we decided to shake up the market and build a product that can be used on your beard, body & hair.
The Utility Balm is a conditioning balm that melts quickly in your hands and absorbs into your skin & beard. It's lightweight and smells terrific.
Made from natural ingredients, this balm is used to help tattoos pop, tackle dry skin, and protect your body from the daily elements.
-
2017 — Keep on Growing
Our great community grows everyday & now includes you.
Welcome to Our Community
If you've made it this far then we are happy to welcome you our awesome community. We have created several resources to help you with your journey towards becoming a better man.
Our tagline "Keep on Growing" is about helping you grow as an individual and become a better man. Life is too short to settle for mediocrity and you are a person who is willing to step up to the challenge and press yourself to become the best version of yourself.
This of course means great grooming habits, but it's also more than that - it's about continuing to educate yourself, to develop more fruitful relationships and to make an impact on your community and occupation.
We have a newsletter, blog, YouTube channel, and social media pages to help keep you in the loop. Be sure to stick around and email us at [email protected] for anything you need help with!
Eric Bandholz
Founder
