NEW NAME, NEW LOOK; SAME OIL.

Our legendary lightweight, non-greasy beard oil has a new name and a bigger bottle. It's the only oil you’ll ever need to keep your beard, hair, and skin hydrated, nourished, and smelling awesome. SHOP UTILITY OIL

IT'S THE BALM DOT COM.

The utility product that started it all has a new futuristic look and feel. We took our do-it-all Utility Balm and put it in bigger 4.5 oz. aluminum jars. SHOP UTILITY BALM

STRAY HAIRS, BEWARE.

Our beeswax and lanolin-based, medium-hold mustache wax still fits in your pocket. But now it comes in a bigger slide-open aluminum tin that combines a vintage appeal with a futuristic design. SHOP MUSTACHE WAX

KEEP ON GROWING

Some time ago, your life was very different than it is today. It was simpler, or perhaps it was more chaotic than it is now. One thing is definite—you didn’t have any knowledge of what your life would be like today.

You had ideas, aspirations, and goals. Maybe you’ve achieved all of your wildest dreams, or perhaps you were derailed somewhere along the way.

None of that really matters. What matters is that you went forward day-in and day-out—a little shaky and uncertain at first, but gradually more and more confidently.

Each morning, we all have the freedom to choose how we will show up.

How will you show up?

GROOMING IS SELF INVESTMENT

BUILD A CUSTOM KIT

There’s no one-size-fits-all grooming routine—that’s why we let you build your own bundle of Beardbrand products.

As you add products to your cart, we’ll automatically apply special bundle pricing. The more you bundle, the more you save.

Here’s how it works:

• Bundle 3 products + get 1 more free*
• Bundle 5 products + get 2 more free*
• Bundle 7 products + get 3 more free*

*The free item(s) will always be the lowest-priced items in your cart.