This month, we launched our brand new fragrance—Stone Mason. It’s our first new fragrance since 2016 and completes our White Line trio, so Stone Mason is a big deal for us—it’s also one of our favorite scents.
Stone Mason, and our other Beardbrand White Line products, are sold exclusively at Target stores and on target.com.
To celebrate the release of Stone Mason, we’re highlighting five additional men’s grooming and style upgrades not made by Beardbrand that you can also find at Target.
These are all products that the Beardbrand staff loves, so check them out while you’re at Target picking up our Stone Mason Beard Oil, Utility Balm, Beard Wash, and Beard Softener.
Without further ado, here are our selections in no particular order.
HARRY’S RAZORS - THE TRUMAN
If you’re a Beardbrand customer, maybe you’re not shaving as much as other men. That said, having a good quality razor is essential, especially if you opt for a shorter beard and need to keep that neckline neat.
A few of us Beardbrand staffers use Harry’s Razors, and here’s what we love about them. For starters, it’s sharp. This thing gets the job done. Harry’s Razors come with 5 German blades. We love that there’s a precision trimmer on the back that is great for sideburns, cheek lines, or getting under the handlebars on your mustache. It’s a simple touch but not one that goes unnoticed.
Harry’s recommends changing the blade cartridge every 6-8 shaves, so assuming you’re not shaving every day, you should get roughly 2 weeks, if not more, out of each cartridge. Cartridge refills are around $23 for a pack of 8. Even with daily shaving that should last you around 2 months.
The rubber grip is really sturdy. It feels more secure than other razors we’ve used in the past. We’ve also found the handle to be really durable and it doesn’t wear out as quickly as some other razors.
The one drawback is that Harry’s blades are only designed for your face. They’ll tell you themselves that they don’t recommend shaving your head with their razors. That’s a bit of a drag for beardsmen who like to go full cue ball on top.
If you’re not looking for something to shave your head, we think Harry’s is worth trying. Their entry-level razor, The Truman, is under $10, and as we said, it lasts.
GOODFELLOW & CO™ MEN’S REGULAR FIT LONG SLEEVE TEXTURED HENLEY SHIRT
We love waffle knit henley shirts at Beardbrand. Perfect for layering or on their own, they’re an essential piece to every man’s fall and winter wardrobe. Henleys can be expensive, though, and it can be hard to justify spending $50+ on a glorified undershirt.
We recently came across the men’s regular fit long sleeve textured henley made by Goodfellow & Co., which is Target’s private label. The regular fit is surprisingly true to size, and despite being roomier through the torso, it doesn’t feel like there’s an excessive amount of fabric.
The cotton is relatively soft, and the construction feels sturdy—it doesn’t feel like it’s going to fall apart in the wash. Overall, we think it’s a great looking shirt, especially in white. Layer it with a flannel, a denim jacket, or rock it on its own. At under $20, it’s definitely a gem.
HERO COSMETICS MIGHTY PATCH DUO
Pimples happen, but whether you’re 13 or 33, they’re still unsightly—especially when they pop up the day before a first date, job interview, or anything else you want to look your best for.
The Mighty Patch Duo, made by Hero Cosmetics, is the only “quick fix” for pimples that we’ve come across. We’ve used them here at the Beardbrand office, and they do a pretty solid job at significantly reducing the visibility of a pimple within 24 hours.
You just slap it on before bed, and the pimple is practically gone by morning. We love that there's the option for an invisible patch so you can throw one on during the day if needed. We haven’t tried it yet, but we bet they’d help ingrown hairs as well.
INSTYLER TURBO MAX IONIC HAIR DRYER
If you’ve ever read any Beardbrand blogs or watched any of our thousands of YouTube videos, you know that we’re big advocates of having a good quality hair dryer for both head hair and beard hair.
There is no shortage of options for hair dryers at Target, but the InStyler TURBO MAX Ionic Hair Dryer would be our pick. For starters, it’s ionic, which helps dry hair faster and creates less frizz. It also features 10 speeds, to provide plenty of versatility for hair and beard styling.
At $99.99, this hairdryer isn’t the cheapest option, but we do believe that a quality dryer makes a significant impact on getting the hair and beard style you want. It’s also one of the highest-rated hair dryers at Target.
ACURE BRIGHTENING CLEANSING GEL
Like Beardbrand, Acure is committed to making products that are free of sulfates, silicones, and parabens. Naturally, we’re big fans of that kind of product ethos.
If you prefer having a cleanser just for your face, we’ve found the Acure Brightening Cleansing Gel to be a great daily option.
A little goes a long way with this cleansing gel. The texture is thick and feels cool on the skin. We’ve found it gentle enough to use twice a day—once in the morning, and once in the evening.