Normally the notion of last week’s New York Fashion Week wouldn’t interest me much, but the announcement of a recent collaboration between renowned watchmaker Timex and Red Wing Shoes sent my heart rate into overdrive. It’s a legendary pairing that’s as natural as Wyatt Earp and Doc Holliday.
Timex and Red Wing are the very definition of American Heritage.
Timex began as the Waterbury Clock Company in 1854. Based in Connecticut, it manufactured clocks using brass wheels and gears. By World War I they modified their early pocket watches and added a canvas strap for military issue so that artillery gunners could calculate and read time while still being able to work their guns. The design remains relevant today in their Weekender Collection.
Red Wing Shoes was founded in Red Wing Minnesota in 1905 by Charles Beckman. Within 10 years of it’s beginning, Red Wing Shoes was producing more than 200,000 pair of boots per year and was the primary company providing footwear for American soldiers during World War I and World War II. Red Wings are a staple in heritage style with their trademark Classic Moc 1907 and Iron Ranger 8111.
Named as an homage to it’s history and based on archived designs, Timex’s Waterbury Collection was released earlier this year to celebrate more than 160 years of making watches as durable as they are affordable. Owning The Waterbury is like owning a piece of history.
Designed at the Giorgio Galli Design Lab, the Timex and Red Wing collaboration was first released by Timex in Japan. There are three models available: 38 mm, 40 mm, and the show-stopping 42 mm Chronograph. The stainless steel case is contrasted by a dark face and subtle yellow numbers. Red Wing provided a ton of their premium leather for straps that feature white stitching and sizing numbers on each hole.
United States Release
The good news is that New York based menswear designer Todd Snyder was visiting Japan when he saw the watches and decided he had to have them for his models to wear during the New York Fashion Week runway show. The better news for us in the U.S. is that Snyder has convinced Timex to exclusively release the watches in his store and online within the next month. The even better news is that the price range for the three models is only $105-$130, illustrating Timex’s commitment to affordable yet reliable timepieces.
As a limited edition these won’t last long once they’re released. Get in on this iconic collaboration at toddsnyder.com soon to snag yours before they disappear.