Which Beard Balm You Should Choose

—Wil Mouradian

Eric is back for another episode with Beardbrand - this time to help you determine which of our balms is best for you.

While we've done breakdowns comparing our balms to our oils and our waxes, we've never broken down the difference between our two beard balms - Styling Balm and Utility Balm. They have very different functions and provide very different experiences for your beard, so it's our responsibility to make sure you have all the info you need to make the right choice.

Styling Balm

Styling Balm

Our styling balm is a styling product - it is meant to style, shape, and hold your hair and your beard. It's lightweight, and designed to give you a more natural hold. When the product dries, it tames your hair and beard without looking like product is in your hair.

You'll typically use this product in your beard after a shower when it's still a bit damp. Just use a quarter's worth when applying to your beard, then use your boar's hair brush or beard comb to style it (click here to read an article on how to use heat with our balms for maximum effect). 

If you're using it to style your hair, you'll do the same thing: apply to damp hair from a shower, then style as you see fit. It's a satin finish rather than a glossy finish, so it has a more modern look than other gels and pastes on the market. 

Utility Balm

utility balm

Out utility balm is a conditioning product - it is meant to hydrate, repair, and protect your hair and skin - not give you a strong hold. If you compare this product to our styling balm, the texture is firmer (until you warm it in your hands) and melts on skin contact. Styling balm is more marshmallow-like in texture and does not melt on skin contact. 

Utility balm tends to sit on top of the skin and hair longer before absorbing, giving it a deeper conditioning experience than a typical beard oil (click here to read an article on the difference between beard oil and beard balm). Utility balm is also extremely versatile - you can use it from your hair to your toes. Here are ways we've used it in the office:

  • Deep conditioner for cracked skin like elbows and knuckles
  • Treatment for dry scalp (for shaved or buzzed heads)
  • Beard conditioner
  • Tattoo moisturizer 
  • Leave-in hair mask
  • Leave-in beard mask
  • Helps balance skin tones and scar tissue
  • Helps reduce appearance and dryness of stretch marks
  • Cuticle conditioner
  • Subtle fragrance for a night out

Utility balm will be most effective in conditioning your beard and skin fresh from the shower. The presence of some water molecules when you apply it help your skin and hair absorb the conditioning elements more efficiently. 


We recommend picking between utility Balm and beard oil, then pairing whichever you pick with the styling balm (click here for an article on the differences between beard oil and beard balm). Utility balm and beard oil are both conditioning, hydrating items, so using both of them would be overkill for anyone.

Ingredient Information

Both utility balm and the beard oil use moisturizing natural ingredients to give the most nourishing experience possible. The thing about natural ingredients, though - they're kinda finicky! Utility Balm changes its structure with heat and cooler temperatures, so sometimes the product may arrive a touch grainy. This is normal! Just smooth it in your hands for an extra second or two and apply as usual.

The styling balm uses a mixture of natural ingredients and "safe synthetics" - ingredients that aren't naturally derived, but still safe for everyday use. This allows the structure to be more stable, and gives the balm that hold you're looking for. 

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