Bold Fortune

Fortune favors the bold, and in collaboration with Jeremy Siers, we bring you our smoothest ever special-edition fragrance. Charred white oak and vintage leather couple with hits of saffron and oud to create a slow-burning scent blend that lingers like cigar smoke, trails like whiskey legs on the side of a glass, and ages almost as well as you do. Be bold because there is no fortune but that which we make.

Primary Notes: Leather, Whiskey, Saffron, Oud, Tobacco
Fragrance Family: Woody, Amber, Resinous
Fragrance Type: Warm & Complex

Bold Fortune Reviews

Customer Reviews

Based on 52 reviews
71%
(37)
6%
(3)
12%
(6)
6%
(3)
6%
(3)
A
Anonymous (Memphis, US)
Bold Fortune
Excellent Cologne

First I love that Beardbrand colognes are rub on! It stays with me all day! Nothing else lasts like this!

The smell is awesome!
I will be back for more excellent smelling stuff!!

K
Ken R. (Green Bay, US)
Bold Fortune
Very nice scent

Nice scent that isn't overpowering. Long lasting too.

Z
Zane W. (Canyon, US)
Bold Fortune

Bold Fortune Men's Cologne

J
Jesse A.A. (San Antonio, US)
Bold Fortune
Bold and Amazing Scent!

Bold Fortune is a keeper!

V
Victor

Amazing smell

J
Joe S. (Danvers, US)
Bold Fortune
Very nice

Perfect 4 pack of some amazing scents.

E
Eric (Green Bay, US)
Bold Fortune
The hardest part is choosing a favorite.

I ordered the cologne set to determine which scent to choose for my beard products (finally retired and growing out my first yeard). I really like them ALL. Norse Winter eeks out a win as my favorite, but the others are killer, too. I also really enjoy the culture and personalities of this company. The videos and podcasts are informative and entertaining. Thanks, Beardbrand.

Other Fragrances

A misty winter forest with evergreen trees covered in frost, fading into the foggy background.
New Mainstay Fragrance

Norse Winter

Norse Winter smells like December in Scandinavia — ancient evergreen forests and sacred resins burning in snow-covered wooden halls. Fear not the long, dark winter. Stay warm and celebrate life.

SHOP NORSE WINTER PRODUCTS

PRIMARY NOTES
Fir Balsam
Frankincense
Bergamot

FRAGRANCE FAMILY
Woody Chypre

FRAGRANCE TYPE
Warm
Resinous

An arrangement of items on a wooden table in moody lighting: a crystal decanter on a metal tray, a glass of whiskey with ice, and a pocket watch.

Old Money

After dinner drinks with George Washington Vanderbilt II in the parlor of the Biltmore Estate. Smells like Gilded Age hardwood, peppery curtains, bright citrus, and opportunity.

SHOP OLD MONEY PRODUCTS

PRIMARY NOTES
Oak
Amber
Leather
Lime
Ylang Ylang

FRAGRANCE FAMILY
Woody
Floral
Citrus

FRAGRANCE TYPE
Rich
Complex

Dense evergreen forest with deep green pine or spruce trees. The coniferous trees create a thick canopy against a dark background, showcasing the vibrant emerald tones of the needles.

Tree Ranger

Tree Ranger Beard Oil smells like you just hiked through a Pacific Northwest Forest — refreshing eucalyptus, fresh pine, and sweet, sweet cedarwood.

SHOP TREE RANGER PRODUCTS

PRIMARY NOTES
Eucalyptus
Pine
Cedarwood

FRAGRANCE FAMILY
Herbal
Woody

FRAGRANCE TYPE
Light
Fresh

Golden brass incense burner with wisps of white and blue smoke rising against a black background. The ornamental vessel sits on a light beige surface, casting a soft shadow.

Temple Smoke

A dark sacrificial chamber. A golden effigy rests on an intricately carved pedestal. You grab it. Everything shakes. A giant stone ball comes rolling down. You run through clouds of burning oud, frankincense, and myrrh.

SHOP TEMPLE SMOKE PRODUCTS

PRIMARY NOTES
Palo Santo
Vanilla
Frankincense
Patchouli

FRAGRANCE FAMILY
Resinous
Earthy

FRAGRANCE TYPE
Sweet
Smoky

Black-and-white close-up of a dark ocean wave under ominous storm clouds, capturing the motion and texture of the turbulent water.
Cologne-Only

Black Sails

Romanticized maritime treachery off the Carolina coast. Briny seaweed, ocean air, and ambergris.  A new prize on the horizon. Bourbon, Bergamot, and gun powder. Not for the squeamish.

SHOP BLACK SAILS

PRIMARY NOTES
Ambergris
Bourbon
Citrus
Ocean Air

FRAGRANCE FAMILY
Animalic
Spicy
Fresh

FRAGRANCE TYPE
Nautical

Soft golden light and swirling smoke patterns in a warm, hazy atmosphere, evoking a moody, vintage tone.
Cologne-Only

Four Vices

Somewhere between Saturday night and Sunday morning coming down. Herbal hops and earthy hashish mixed with resinous tobacco, coffee, and agarwood. Something about moderation, yada yada yada.

SHOP FOUR VICES

PRIMARY NOTES
Hops
Hashish
Tobacco
Coffee
Agarwood

FRAGRANCE FAMILY
Herbal
Green
Resinous

FRAGRANCE TYPE
Warm
Earthy

Puddle of water reflecting orange and blue neon lights, creating rippling concentric circles. Dark pavement with textured wet surfaces catching vibrant colors in a night scene.
Cologne-Only

Ghost Tracer

2225 AD. Fallen rain on concrete, overgrown moss, and fungus. Broken vacuum tubes and ozone. Neon signs flicker and buzz. A trace of the ghost in the machine. A hint of hope shining through.

SHOP GHOST TRACER

PRIMARY NOTES
Fallen Rain
Freesia
Cyclamen
Dark Sandalwood

FRAGRANCE FAMILY
Earthy
Green
Futuristic

FRAGRANCE TYPE
Light
Clean

A winding desert highway curves through vibrant red and yellow sandstone formations, with rugged mesas rising in the background under a cloudy blue sky.
Cologne-Only

Desert Road

The road winds like a black ribbon through the Chihuahuan Desert. Heat mirages look like water on the distant blacktop. The engine hum drowns out the rest of the world, and the air smells like motor oil, a worn leather seat, creosote, and a hint of last night.

SHOP DESERT ROAD

PRIMARY NOTES
Petrol
Leather
Desert Shrubs
Baked Earth
Cactus Blossoms

FRAGRANCE FAMILY
Green
Resinous
Leathery

FRAGRANCE TYPE
Dusty
Light

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