Bold Fortune

Fortune favors the bold, and in collaboration with Jeremy Siers, we bring you our smoothest ever special-edition fragrance. Charred white oak and vintage leather couple with hits of saffron and oud to create a slow-burning scent blend that lingers like cigar smoke, trails like whiskey legs on the side of a glass, and ages almost as well as you do. Be bold because there is no fortune but that which we make.

Primary Notes: Leather, Whiskey, Saffron, Oud, Tobacco
Fragrance Family: Woody, Amber, Resinous
Fragrance Type: Warm & Complex

Bold Fortune Reviews

Customer Reviews

Based on 44 reviews
73%
(32)
9%
(4)
9%
(4)
5%
(2)
5%
(2)
J
Joe Shairs (Danvers, US)
Bold Fortune
Very nice

Perfect 4 pack of some amazing scents.

E
Eric (Green Bay, US)
Bold Fortune
The hardest part is choosing a favorite.

I ordered the cologne set to determine which scent to choose for my beard products (finally retired and growing out my first yeard). I really like them ALL. Norse Winter eeks out a win as my favorite, but the others are killer, too. I also really enjoy the culture and personalities of this company. The videos and podcasts are informative and entertaining. Thanks, Beardbrand.

M
Mark Martins (Bennington, US)
Bold Fortune
God you smell good!

Everywhere I go people ask what I am wearing as a cologne. Most have never smelled something so masculine and beautiful. Magic!

E
Earl Miller (Jacksonville, US)
Bold Fortune
Awesome variety of cologne’s

My favored Norse Winter and Bold Fortune. I wanted some travel cologne’s and these will work perfectly.

M
Michael Napolitano
Bold Fortune
So great!

First, I love the roll-on feature. Each of the four scents is unique and really amazing. I love the masculine and deep aspects of each. Try it out, I don’t think you’ll be disappointed.

D
D.L.

I love this product

E
Evert Ford (Colorado Springs, US)
Bold Fortune
Bold Fortune is great!

I don't know how a scent can do this, but bold Fortune seems to make the women in my life feel more comfortable around me, and that's a beautiful thing.thanks!

Fragrances

A misty winter forest with evergreen trees covered in frost, fading into the foggy background.
New Mainstay Fragrance

Norse Winter

Norse Winter smells like December in Scandinavia — ancient evergreen forests and sacred resins burning in snow-covered wooden halls. Fear not the long, dark winter. Stay warm and celebrate life.

SHOP NORSE WINTER PRODUCTS

PRIMARY NOTES
Fir Balsam
Frankincense
Bergamot

FRAGRANCE FAMILY
Woody
Green
Citrus

FRAGRANCE TYPE
Warm
Resinous

An arrangement of items on a wooden table in moody lighting: a crystal decanter on a metal tray, a glass of whiskey with ice, and a pocket watch.

Old Money

Breathe deep—that's the smell of Old Money. With 23 fragrance notes—including aged oak, amber, and ylang ylang—this is a rich and complex scent that evolves throughout the day. As a fragrance, Old Money is right at home surrounded by rich mahogany, your favorite worn leather chair, a glass of whiskey, and a cigar.

SHOP OLD MONEY PRODUCTS

PRIMARY NOTES
Oak
Amber
Leather
Lime
Ylang Ylang

FRAGRANCE FAMILY
Woody
Floral
Citrus

FRAGRANCE TYPE
Rich
Complex

Dense evergreen forest with deep green pine or spruce trees. The coniferous trees create a thick canopy against a dark background, showcasing the vibrant emerald tones of the needles.

Tree Ranger

If a tree falls in the forest and no one is around, does it make a sound? Who the hell cares when you smell this good! We’ll go out on a limb and say it—Tree Ranger will leave you pining for more. This blend of refreshing eucalyptus, fresh pine, and sweet, sweet cedarwood takes root in your beard, hair, and skin and says, “that man is a trailblazer.” In other words, Tree Ranger keeps you smelling like you just hiked through a Pacific Northwest Forest.

SHOP TREE RANGER PRODUCTS

PRIMARY NOTES
Eucalyptus
Pine
Cedarwood

FRAGRANCE FAMILY
Herbal
Woody

FRAGRANCE TYPE
Light
Fresh

Golden brass incense burner with wisps of white and blue smoke rising against a black background. The ornamental vessel sits on a light beige surface, casting a soft shadow.

Temple Smoke

Temple Smoke is a mystical blend inspired by the rich fragrance of oud incense. It has deep and warm layers with an earthy, smoky undertone. The complementary notes of palo santo, frankincense, and patchouli create a rich and long-lasting blend. This resinous and smoky fragrance is perfect for a temple retreat or hastily retreating from a temple.

SHOP TEMPLE SMOKE PRODUCTS

PRIMARY NOTES
Palo Santo
Vanilla
Frankincense
Patchouli

FRAGRANCE FAMILY
Woody
Resinous
Earthy

FRAGRANCE TYPE
Sweet
Smoky

Black-and-white close-up of a dark ocean wave under ominous storm clouds, capturing the motion and texture of the turbulent water.
Cologne-Only

Black Sails

Romanticized maritime treachery off the Carolina coast. Briny seaweed, ocean air, and ambergris.  A new prize on the horizon. Bourbon, Bergamot, and gun powder. Not for the squeamish.

SHOP BLACK SAILS

PRIMARY NOTES
Ambergris
Bourbon
Citrus
Ocean Air

FRAGRANCE FAMILY
Animalic
Spicy
Fresh

FRAGRANCE TYPE
Nautical

Soft golden light and swirling smoke patterns in a warm, hazy atmosphere, evoking a moody, vintage tone.
Cologne-Only

Four Vices

Somewhere between Saturday night and Sunday morning coming down. Herbal hops and earthy hashish mixed with resinous tobacco, coffee, and agarwood. Something about moderation, yada yada yada.

SHOP FOUR VICES

PRIMARY NOTES
Hops
Hashish
Tobacco
Coffee
Agarwood

FRAGRANCE FAMILY
Herbal
Green
Resinous

FRAGRANCE TYPE
Warm
Earthy

Puddle of water reflecting orange and blue neon lights, creating rippling concentric circles. Dark pavement with textured wet surfaces catching vibrant colors in a night scene.
Cologne-Only

Ghost Tracer

2225 AD. Fallen rain on concrete, overgrown moss, and fungus. Broken vacuum tubes and ozone. Neon signs flicker and buzz. A trace of the ghost in the machine. A hint of hope shining through.

SHOP GHOST TRACER

PRIMARY NOTES
Fallen Rain
Freesia
Cyclamen
Dark Sandalwood

FRAGRANCE FAMILY
Earthy
Green
Futuristic

FRAGRANCE TYPE
Light
Clean

A winding desert highway curves through vibrant red and yellow sandstone formations, with rugged mesas rising in the background under a cloudy blue sky.
Cologne-Only

Desert Road

The road winds like a black ribbon through the Chihuahuan Desert. Heat mirages look like water on the distant blacktop. The engine hum drowns out the rest of the world, and the air smells like motor oil, a worn leather seat, creosote, and a hint of last night.

SHOP DESERT ROAD

PRIMARY NOTES
Petrol
Leather
Desert Shrubs
Baked Earth
Cactus Blossoms

FRAGRANCE FAMILY
Green
Resinous
Leathery

FRAGRANCE TYPE
Dusty
Light

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