About Us
10 years ago, I was a complete shell of the man I am today. I was completely lost in my style, my grooming routine, and an unfulfilling career. I took a risk and started to grow my beard at a time when beards weren't considered professional. But it was through that journey into grooming that I discovered my own confidence. This led me to invest in myself, my family, and my career, and ultimately become a man that I’m proud of—a man who loves to explore new styles and try different looks. I’m very proud of the person I’ve become, and grooming was the catalyst ten years ago.
Beardbrand was founded to help you be the person that you want to be—beard or no beard.
Eric Bandholz
Founder
Our Core Values
Our Product Ethos
We’re meticulous about our products and the ingredients we use. We formulate all Beardbrand products with the following foundational beliefs:
1. We believe products should work with your body’s natural chemistry, not alter it.
2. We believe in quality and function over fashion and fads.
3. We believe product versatility simplifies routines and creates better grooming habits.
All Beardbrand products are formulated without silicones, parabens, sodium lauryl sulfate, sodium laureth sulfate, and phthalates.
View our ingredient glossary to learn more about the ingredients we use.