OUR STORY STARTS HERE
In February of 2012, I headed to Portland, OR for the 2012 West Coast Beard & Mustache Championships. I was about 8 months into my yeard and was competing in my first beard competition. It was at this event that I first experienced the bearded lifestyle at its fullest and simply put; I fell in love.
Shortly after that event, I launched Beardbrand as a way to unite beardsmen and build a community. We first started off with a blog, a YouTube channel, and a Tumblr blog. On these platforms I shared my knowledge about growing a beard and provided style inspiration for others. Ultimately, the goal was to provide the tools necessary for men to feel confident about growing their beard, and I also wanted to end the negative stereotypes about beardsmen being lazy or unkempt.
We continued blogging, making videos, and Tumbling for several months. It was very rewarding to share my experiences of growing out the yeard, and connecting with other individuals who struggled with my same challenges. Hopefully my words helped those growing beards get the tools needed to wear facial hair in the office, at home, and around their friends.
Beardbrand was very small at this point, but I always had a larger vision for what it could become. Many people would doubt the potential of the company and call it a niche market with no room for growth (no pun intended). They would ask, "what happens when this beard fad ends?" The simple answer to this question is; "the shaving fad is ending now, and Beardbrand will be leading the charge."