About Us

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Keep on Growing

10 years ago, I was a complete shell of the man I am today. I was completely lost in my style, my grooming routine, and an unfulfilling career. I took a risk and started to grow my beard at a time when beards weren't considered professional. But it was through that journey into grooming that I discovered my own confidence. This led me to invest in myself, my family, and my career, and ultimately become a man that I’m proud of—a man who loves to explore new styles and try different looks. I’m very proud of the person I’ve become, and grooming was the catalyst ten years ago.

Beardbrand was founded to help you be the person that you want to be—beard or no beard.

Eric Bandholz


Our Core Values

Our Core Values


Beardbrand is proud to be fiercely independent. We were bootstrapped with no outside investors, banks, or debt. As a brand, this allows us to focus entirely on what matters most—providing an unrivaled customer experience and helping men develop confidence through grooming to live life on their own terms.


We’re hungry to grow but not at all costs. We believe in doing the little things right day in and day out. We aren’t interested in “miracle ingredients” and fads with only little anecdotal evidence to support the claims. We believe in foundational formulation strategies, not quick cosmetic fixes. When it comes to our products, the focus is always on quality over labels. We don't make decisions because it’ll sell more—we make decisions based on maximizing performance and value. Full stop.


We’re committed to full transparency with our customers. We’ll always tell you what ingredients we use and why we use them. We believe our products are the best you can buy, but we also know it’s unrealistic to think a product will work for everyone. If a Beardbrand product doesn’t work for you, we’ll always make it right. Learn more about Beardbrand Assurance below.

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Our Product Ethos

Our Product Ethos

We’re meticulous about our products and the ingredients we use. We formulate all Beardbrand products with the following foundational beliefs:

1. We believe products should work with your body’s natural chemistry, not alter it.
2. We believe in quality and function over fashion and fads.
3. We believe product versatility simplifies routines and creates better grooming habits.

All Beardbrand products are formulated without silicones, parabens, sodium lauryl sulfate, sodium laureth sulfate, and phthalates.

View our ingredient glossary to learn more about the ingredients we use.

Beardbrand Assurance


On orders of $75 or more.


If a product or fragrance doesn’t work for you, we’ll get you one that does.


Non-endocrine disrupting products that work with your body’s natural chemistry.