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We’ve been fans of Jeremy Siers (and his beard) for a long time.

So when we started working with Jeremy on creating a limited-edition Beardbrand Utility Oil fragrance, we wanted to get it exactly right.

Jeremy is resolute in his taste — he knows exactly what he likes and what he doesn’t. Good whiskey, fine cigars, and anything old, worn, and antique with a unique patina. Things of quality that only get better with time. We took those qualities and found the inspiration for Bold Fortune Utility Oil. The name is a play on the phrase “fortune favors the bold,” a personal favorite of Jeremy’s.

We’re excited to announce that this limited-edition Bold Fortune Utility Oil will be available beginning Black Friday.

With limited-edition launches, there is always the possibility of it selling out quickly. Sign up below to get first access on launch day.

Be bold because there is no fortune but that which we make.


Bold Fortune is our smoothest fragrance to date. Charred white oak and vintage leather couple with hits of saffron and oud to create a slow-burning scent blend that lingers like cigar smoke, trails like whiskey legs on the side of a glass, and ages almost as well as you do.

Bold Fortune Primary Notes: Leather, Whiskey, Saffron, Oud, and Tobacco.

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Text "BOLD FORTUNE" to 1-512-879-3297 to get a text notification right when first access starts.

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If a product or fragrance doesn’t work for you, we’ll get you one that does.


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