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We’ve been fans of Jeremy Siers (and his beard) for a long time.

So when we started working with Jeremy on creating a limited-edition Beardbrand Utility Oil fragrance, we wanted to get it exactly right.

Jeremy is resolute in his taste — he knows exactly what he likes and what he doesn’t. Good whiskey, fine cigars, and anything old, worn, and antique with a unique patina. Things of quality that only get better with time. We took those qualities and found the inspiration for Bold Fortune Utility Oil. The name is a play on the phrase “fortune favors the bold,” a personal favorite of Jeremy’s.

We launched Bold Fortune Utility Oil in November 2022, with a supply big enough to last for a few months. It instantly became the most popular and demanded fragrance in Beardbrand history. And then it sold out — in six weeks. Legendary.

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Bold Fortune is our smoothest fragrance to date. Charred white oak and vintage leather couple with hits of saffron and oud to create a slow-burning scent blend that lingers like cigar smoke, trails like whiskey legs on the side of a glass, and ages almost as well as you do.

Bold Fortune Primary Notes: Leather, Whiskey, Saffron, Oud, and Tobacco.

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