The Renaissance Man
You’re a thinker, a doer, and a seeker of all things refined. Whether you’re quoting philosophy or mixing the perfect Old Fashioned, you live deliberately. Your grooming routine is a blend of precision and elegance — never excessive, always elevated.
Grooming Philosophy: Master the details; Embrace the ritual; Leave an impression.
Your Essentials: Beard Oil, Utility Beard Wash, Utility Beard Softener, Styling Paste, Sea Salt Spray.
Why We Picked These Products: You’re wise enough to understand that a little extra skincare will pay huge dividends on how you age. The bigger Utility Oil gives you plenty of moisturizing power for your beard and face.
Your Fragrance: Bold Fortune
Fragrance Notes: Leather, Whiskey, Saffron, Oud, Tobacco
Why We Picked Bold Fortune: It’s a universally loved fragrance that pairs perfectly with almost everything.
Products for You
Bold Fortune Beard Oil
1.7 fl oz. / Bold Fortune
$32.00
Bold Fortune Beard Oil smells like charred white oak and vintage leather coupled with hits of saffron and oud. Daily use helps prevent beard itch, soothe dry skin, and stop beard dandruff, leaving your beard healthy, soft, and smelling awesome. Formulated with natural abyssinian, jojoba, castor, and babassu oils, Beard Oil is non-comedogenic (won’t clog your pores) and safe for sensitive skin. SIZE: 1.7 fl oz. and 4 fl oz.
*We are changing the name Utility Oil back to Beard Oil. The formula and ingredients will remain the same. You may receive a bottle that says "Utility Oil" while we transition to the new labels.
Bold Fortune Utility Beard Wash
Bold Fortune
$39.00
Bold Fortune Utility Beard Wash smells like charred white oak and vintage leather coupled with hits of saffron and oud. This versatile cleanser for beard, hair, face, and body is formulated with no harsh sulfates — just coconut-derived cleansers that are gentle enough for your beard, hair, and face, but strong enough to wash where the sun doesn’t shine. Utility Wash pairs perfectly with Utility Softener. SIZE: 14 fl oz.
Bold Fortune Utility Beard Softener
Bold Fortune
$39.00
Bold Fortune Utility Beard Softener smells like charred white oak and vintage leather coupled with hits of saffron and oud. This versatile beard and hair conditioner restores hydration lost from showering, strengthens hair follicles, and helps prevent breakage. Use it daily for a softer, healthier, and easier to style beard and mane. Utility Softener pairs perfectly with Utility Wash. SIZE: 14 fl oz.
Bold Fortune Styling Paste
Bold Fortune
$39.00
Bold Fortune Styling Paste smells like charred white oak and vintage leather coupled with hits of saffron and oud. Made with the original Beardbrand Styling Balm formula, this paste delivers medium hold and a free-flowing, natural look for your beard and head hair. The flexible, satin finish leaves hair touchable without that hard, stiff, and crunchy feeling. SIZE: 4.2 oz.
Bold Fortune Sea Salt Spray
Bold Fortune
$22.00
Bold Fortune Sea Salt Spray smells like charred white oak and vintage leather coupled with hits of saffron and oud. Use it to add waves, volume, texture, and a touch of hold to your hair and beard. Infused with Dead Sea salt and kaolin. Warning: a few sprays of Sea Salt Spray will have you feeling like Poseidon. SIZE: 4 fl oz.
Bold Fortune
Fortune favors the bold, and in collaboration with Jeremy Siers, we bring you our smoothest ever special-edition fragrance. Charred white oak and vintage leather couple with hits of saffron and oud to create a slow-burning scent blend that lingers like cigar smoke, trails like whiskey legs on the side of a glass, and ages almost as well as you do. Be bold because there is no fortune but that which we make.
Primary Notes: Leather, Whiskey, Saffron, Oud, Tobacco
Fragrance Family: Woody, Amber, Resinous
Fragrance Type: Warm & Complex