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Most Trusted Name in Beard Care.

Established in 2012.


Shark Tank Men's Health Forbes Fast Company GQ The New York Times
Shark Tank Men's Health Forbes
Fast Company GQ The New York Times


“The cream of the beard-grooming crop, Beardbrand’s entire collection of oils could comprise a top 10 roundup. The Utility Oil is their magnum opus, since you can use it to condition pretty much any part of your person (of course, we use it foremost on facial hair).”

Gear Patrol

“Beardbrand's all-purpose Utility Wash works as a face, body and beard wash and a hair shampoo. The no-fuss formula is relatively universal, albeit less specialized than, say, Jupiter's Dandruff Shampoo. It's a baseline option for folks with manageable manes.”

Bundle & Save

Grooming is Self Investment
There’s no one-size-fits-all grooming routine — that’s why we let you build your own bundle of Beardbrand products. As you add products to your cart, we’ll automatically apply special bundle pricing. The more you bundle, the more you save.

  • Bundle 3-4 items, save 10%
  • Bundle 5+ items, save 15%

Want to save an automatic 10% without bundling? Subscribe to your favorite products and save 10% every single time they ship.

Build Your Bundle


We’re still fiercely independent with no outside investors, banks, or debt. This freedom allows us to focus entirely on what matters most — providing an unrivaled customer experience and helping men develop confidence through grooming to live life on their own terms.


We’re still hungry as ever to grow — but not at all costs. We believe in doing the little things right day in and day out. We aren’t interested in “miracle ingredients” and fads with only little anecdotal evidence to support the claims. We believe in foundational formulation strategies, not quick cosmetic fixes. When it comes to Beardbrand products, the focus is always on quality over labels. We don't make decisions because it’ll sell more — we make decisions based on maximizing performance and value. Full stop.


We’re still committed to full transparency with our customers. We’ll always tell you what ingredients we use and why we use them. We believe our products are the best you can buy, but we also know it’s unrealistic to think a product will work for everyone. If a Beardbrand product doesn’t work for you, we’ll always make it right. Learn more about Beardbrand Assurance.

Customer Love

28,254 reviews & counting

Game changer
There is no doubt that Beardbrand products are worth every dollar. I purchased the
Utility Oil, Styling Paste, and Sea Salt Spray. Old Money scent is awesome. It has made my grooming so much more effective now each day.”

Chris Strothoff✓ Verified Customer (Elizabethtown, US)

“1st Time Customer and I'm SOLD!
After trying a few products and reading/watching a number of reviews, I found my way to Beardbrand, and I can't imagine going anywhere else... The
beard oil is a perfect consistency and has left my beard softer and more manageable than others that I Have tried. It is not sticky, not greasy, and has my skin and beard feeling great.”

Joseph P.✓ Verified Customer (Fall River, US)

I'm a female and know nothing about beard products. But I ordered these for my man and his face smells and feels amazing and he's happy sooooo 10/10”

Michelle Chapa✓ Verified Customer (Houston, US)
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