Jord Wood Watches

When it comes to wearable accessories nothing beats a watch. At Urban Beardsman we are always on the lookout for that next unique item that is worth getting excited about, one that will make a statement for those willing to go against the grain. When I found Jord Wood Watches I knew that they were something special, because moments are greater than minutes.

Admittedly, I own a fair share of watches. Many made of stainless steel, some with cloth bands, and some with leather bands. But the thought of wearing a wood watch born of a tree made me feel like a bonafide woodsman.

Jord Wood Watches is headquartered in St. Louis, Missouri. They’re “run by artists, designers, marketers, and minders,” and spend their days “creating, considering, arguing, and hopefully agreeing. Then they scrap it all for the joy of starting new.”

They are focused on creating timepieces that are modeled after a modern lifestyle. Jord values sustainability, efficiency, and experiential living. They make their watches for people who don’t just have somewhere to be, they have somewhere to go.

“The value of a watch is not in being able to tell how much time has passed, but in being aware of the need to make that time count. Your watch should tell more than time.”

Jord makes men’s and women’s watches out the most beautiful and exotic woods available. There are 10 different series’ and 38 different models to choose from. Although some run on battery, I chose the Dover in Koa and Black, which features a Sea-Gull automatic movement. Talk about sustainable. It’s made of wood and it winds itself through motion.

It came packaged in a wood box wrapped around a handsome herringbone tweed pillow. The sapphire crystal glass on the dover exposes the gears in full view and inspires the clock maker in all of us. The backside of the case has a clear window that shows the weight and movement.

The Dover has links like many stainless watches and Jord offers a chart for custom sizing to ensure that it fits you straightaway. The Dover is also offered in Ebony and Rosewood as well as Ebony and Copper. In addition to Koa, Ebony and Rosewood, other woods include Purpleheart, Zebrawood, Sandalwood, Maple.

I expected this watch to be heavy, but it has a natural lightness to it while still feeling sturdy. The double deployment buckle with push buttons allows for easy on and off as well as the security that it isn’t going to flip open randomly.

In terms of finish and care, these watches are strong as oak. Lemon or orange oil exact is best for cleaning the natural wood but they won’t need much more maintenance than that.

Jord models range from $129 to $395.


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