Rick Soto

—Urban Beardsman

Who I Am.

My name is Rick. I am the stylist and founder of Soto & Co. We specialize in bespoke suits and accessories for men.

What I Do.

I am as involved as I can be through the entire process – from style to design to measuring, I oversee creation and development. I put passion into each and every product in the Soto & Co line – from when the pen hits the pad to create a design to when the pen comes up from the handwritten thank you note.


Where I Live.

I am fortunate enough to reside in Austin. After graduating from The University of Texas, I tried to move away for a couple of years. However, this city’s culture, environment and progression drew me back and I knew I had found my niche. I love it here.

Why I Beard.

I believe it adds another layer of confidence to a man’s repertoire. That was proven when the guard on my clippers accidentally fell off when I was trimming in preparation for a date. It cut straight through my beard! I had no other choice but to shave it all off. I felt defeated and kind of naked! Ha! That was the last time I went bare-faced.

Connect with Rick and Soto & Co. at their website, as well as on Instagram, Twitter, and Facebook.