Rob Hohne

Who I Am.

I am Rob Hohne. I am an agriculturalist, shopkeeper, cocktail-maker, and unlicensed attorney.

What I Do.

I work for a boutique meat producer called BN Ranch–we raise grass-fed, beef, lamb, and free-range turkey. I also run an online retail store with my wife called Truck & Barter . Finding new makers and products for the shop is a passion of mine, and curating the store with high quality brands is a necessity. I bartend on the weekends in Sonoma, CA.


Where I Live.

Petaluma, CA. Just north of San Francisco, it’s an old school agricultural town that’s still realizing it’s a part of wine country. Good ol’ dive bars, but also some modern flair and good restaurants.

Why I Beard.

I beard mostly because Mother Nature told me to. She didn’t accidentally make hair grow on my face, so I embrace it. Beards are fun, but they’re also incredibly normal (historically) and easy to do. I wish growing plants was as easy as growing beards.


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Our mission is to make men awesome through amazing content and class leading products. Take time to invest in yourself and treat yourself to some great Beardbrand products.

Eric Bandholz, Founder