The Polaroid Socialmatic

Urban Beardsman
The Polaroid Socialmatic

Many of us remember the nostalgia of the original Polaroid Cameras and their instant prints. Polaroid’s business peaked in 1991 with sales close to $3 billion, but the digital revolution required Polaroid to evolve. With the new Polaroid Socialmatic Instant Digital Camera it appears the company is poised for a comeback.

 

Available in black and white, the Socialmatic has a 14 megapixel frontal camera and a 2 megapixel rear camera. It features a 4.5″ touchscreen, android interface, 4GB of internal storage and stereo speakers. In addition there is a TF/Micro SD card slot. Built in wi-fi, GPS, and bluetooth capability can be used to pair with your smartphone or print remotely.

 

The Socialmatic has a built-in, earth-friendly instant printer that uses zero-ink paper. Polaroid calls it Zink. Prints are 2″x3″ and not sensitive to light. Photos are smudge-proof, water and tear resistant. Each one has a peel-off back to make the photo a sticker ($24.99 for 50 sheets, $14.99 for 30 sheets).

 

 

Lastly, there is a line of dedicated accessories like cases, cradles and neck straps to round out the experience where digital meets vintage ($29.99).

$299 www.polaroid.com


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