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Bold Fortune Utility Wash and Utility Softener side by side against a shadowed golden backdrop with a creased texture.

We’ve been fans of Jeremy Siers (and his beard) for a long time.

So, when we started working with Jeremy on creating a limited-edition Beardbrand Utility Oil fragrance in 2022, we wanted to get it exactly right.

Jeremy is resolute in his taste — he knows exactly what he likes and what he doesn’t. Good whiskey, fine cigars, and anything old, worn, and antique with a unique patina. Things of quality that only get better with time. We took those qualities and found the inspiration for Bold Fortune Utility Oil. The name is a play on the phrase “fortune favors the bold,” a personal favorite of Jeremy’s.

We launched Bold Fortune Utility Oil in November 2022, with a supply big enough to last for a few months. It instantly became the most popular and demanded fragrance in Beardbrand history. And then it sold out — in six weeks. Legendary.

This year, we’re bringing Bold Fortune back in Utility Wash and Utility Softener.

You’re not going to want to miss the newest Bold Fortune release. Sign up at the link below to get first-access.

ABOUT THE FRAGRANCE

Bold Fortune is our smoothest fragrance to date. Charred white oak and vintage leather couple with hits of saffron and oud to create a slow-burning scent blend that lingers like cigar smoke, trails like whiskey legs on the side of a glass, and ages almost as well as you do.

Bold Fortune Primary Notes: Leather, Whiskey, Saffron, Oud, and Tobacco.

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