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Our Product Ethos

At Beardbrand, we take pride in what we do.

Inside of our pursuit to help men Keep on Growing, we've formulated and developed premium products that help keep our beards, hair, and skin healthy, luscious, and ready to show off to the world. But beyond just giving our customers products that we feel are beneficial to their aesthetic improvement, we are proud to say that we are meticulous about the ingredients we use.

Brown glass bottles ready to be filled with Beardbrand product

We formulate premium products that are class-leading and healthy for our consumers. Our strategy is to work with the body's natural chemistry to develop a healthy, long term hair-beard-body routine.

We're not looking for quick cosmetic fixes to solve issues; we're looking for foundational formulation strategies.

It starts by avoiding the use of silicones that aren't water soluble. Another ingredient on our 'do not use' list are parabens because of the hormone disruptors associated with them. We aim for minimal, gentle cleansing and conditioning, and we're adamant about being harmonious with the natural chemistry of the human body. We do this to maintain natural oils and to keep your hair and skin as healthy as possible.

When it comes to our products, the focus is always on quality over labels - we don't make decisions because it’ll sell more, we make decisions on how our products will perform. It’s the reason you don’t see us carry certain products. We won’t do it at all until we can do it well. We are consistently focused on delivering leading products to our consumers.

We understand different people have different needs, so we aim to be as transparent as possible across the board. It starts by putting our ingredient list on all of our product pages on our site. This allows customers to see what is in our products before they place an order. The fragrances we use are naturally derived. There are unhealthy aspects within the world of fragrances with blends that aren't as desirable to use, but we pride ourselves on using natural ingredients where we can that stand out, and are safe.

Additionally, we also strive to use ingredients that minimize animal suffering. While we aren't within strict vegan guidelines, our goal is to offer transparency to which ingredients are derived from animals, which are “vegetarian” (doesn’t result in the death of the animal - beeswax, lanolin, etc,) and which ingredients are “vegan”.

So take stock in the fact that we are dedicated to delivering you, the consumer, the absolute highest quality product possible that promises to work in harmony with your body - from your hair to your skin. Thank you for your continued support, and we look forward to bringing you more great products in the future!

Eric Bandholz


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If a product or fragrance doesn’t work for you, we’ll get you one that does.


Non-endocrine disrupting products that work with your body’s natural chemistry.