Skip to content

White Line by Beardbrand - Exclusively at Target

White Line by Beardbrand - Featuring Stone Mason

White Line by Beardbrand products—only at Target

Beardbrand’s first new fragrance since 2016 is coming to Target stores in February 2020. Find Stone Mason and the rest of Beardbrand’s White Line fragrances exclusively at Target and

Stone Mason

Complex and cool like the profession of its namesake, Stone Mason is masculine and fresh. The earthy, woodsy scents of leather and sandalwood are combined with strong, powerful musk and crisp, clean air. The result is a well-balanced fragrance that reminds you success doesn’t happen overnight—it’s built stone by stone.

Stone Mason is available at select Target stores in Beard Oil, Beard Wash, Beard Softener, and Utility Balm.

Lumber Yard

Lumber Yard will have you smelling like you spent your day making sawdust—in a very good way. Warm cedarwood notes are paired with a subtle layer of sandalwood. The result is a light, woodsy fragrance that reminds you to not miss the forest for the trees.

Lumber Yard is available at all Target stores in Beard Oil, Beard Wash, Beard Softener, and Utility Balm. Styling Balm and Sea Salt Spray can be found at select Target stores.

Blank Slate

Blank Slate is fragrance-free for when your look speaks for itself. This blend won't conflict with your favorite daily scent and is safe for those sensitive to fragrance. The only real question is—what masterpiece will you create today? 

Blank Slate is sold online only at and is available in Beard Oil, Beard Wash, Beard Softener, and Utility Balm.

To shop our White Line online, visit For more information on Beardbrand and our products, visit or email us at


On orders of $60 or more.


If a product or fragrance doesn’t work for you, we’ll get you one that does.


Non-endocrine disrupting products that work with your body’s natural chemistry.