If you have trouble running your fingers, comb, or brush through your beard, that means your whiskers are tangled. If not addressed, those tangles can cause split ends and breakage, which contributes to your beard feeling like steel wool. Beard Softener helps untangle the mess, returning your beard to the land of the well-groomed and making it easier to style. The benefits don’t stop at having a softer, more touchable, and easier to style beard. Beard Softener also soothes beard itch, helps get rid of dandruff, and makes your beard smell awesome.


Co-washing is short for washing your beard only with conditioner, such as Beardbrand Beard Softener. Our Softener contains a small amount of cleaning agents that will remover a light amount of dirt, grime, and leftover product from your beard. By doing so, you can do a light clean daily without stripping too many essential oils from your face and drying out your beard. We still recommend using Beard Wash, or the Utility Bar two to three times per week to give that beard a deep clean, but you can definitely use the Softener daily.

The Beardbrand Way

Our Promise

We offer 100% satisfation guarantee on the entire Beardbrand experience. If you have any issues or questions, reach out to [email protected] and we'll work to make you happy.

Our Community

Interact with other awesome people over at the Alliance, our two YouTube channels, or any of our social media accounts.

Our Mission

Our mission is simple: to Make Men Awesome. How are YOU going to make yourself awesome?

Our Ingredients

Focus on the Products

Inside of our pursuit to help men Keep on Growing, we've formulated and developed premium products that help keep our beards, hair and skin, healthy, luscious, and ready to show off to the world. We are proud to say that we are meticulous about the ingredients we use. 

We formulate premium products that are class-leading and healthy for our consumers. Our strategy is to work with the body's natural chemistry to develop a healthy, long term hair-beard-body routine.

Our Inspiration


We are happy to welcome you to our awesome community. We have created several resources to help you with your journey towards being awesome.

Our tagline Keep On Growing is about helping you grow as an individual and become a better man. This of course means great grooming habits, but it's also more than that - it's about continuing to educate yourself, to develop more fruitful relationships, and to make an impact on your community.

We have a newsletter, multiple YouTube channels, the Beardbrand Alliance community, and social media pages to help keep you in the loop. Be sure to email us at [email protected] for anything you might need help with!

Customer Reviews

Based on 362 reviews
Bigtam, VA

Very light, not oily, but also moisturizes my skin, it also smells great. Only problem is trying to get the last drop out of the bottle.

Pretty good

Love all BB products but I wish this one felt a little more substantial as it goes on. It kind of just disappears when I put it on and doesn't feel like a conditioner while on my beard (soft / slippery etc). Maybe that is the point but even when I wash it out it just seems "thinner" than it should? Leaves beard fairly soft and compared to anything else like it on the market it is a home run, just wanting for more from this one.


Great product, great service, great value. Buy quality. Get quality.

Temple Smoke beard softener.

I have used conditioners before, but never a “softener”. Love this stuff. You can truly feel a difference in your beard. Just a wonderful smell as well.


I use this everytime I shower, and my beard has never felt better.