Beard Softener


Everyone loves a softer beard
The number one complaint people have about beards is that they’re rough and wiry. Let’s be honest—no one wants to nuzzle up to that. Beardbrand Beard Softener hydrates, nourishes, and strengthens the hair, helping to prevent the damage and breakage that make your beard feel untouchable. The result is a healthier beard that is softer, easier to manage, and 100% more touchable (and that keeps everyone happy).

➤ Heads up!
We are streamlining our product offering and will be retiring Four Vices, Tea Tree, and Spiced Citrus products over the course of the year. These changes won’t be immediate, but as products in those fragrances go out of stock, we won’t be replenishing them. Click here to learn more about why we’re making these changes.

Beardbrand Assurance: If you don't love Beardbrand Beard Softener or the fragrance you purchased, we'll buy it back or exchange it for another fragrance—no questions asked. Just head over to our Returns & Exchanges page to initiate your return or exchange.


Beard hair is different from head hair. Let’s do a quick test—first, feel your beard hair and then feel your head hair (if you’re lucky enough to still have it). They feel pretty different, don’t they? For most men, beard hair is far more coarse than their head hair. That extra coarseness requires a little extra oomph in the moisturizing department and your typical drugstore hair conditioner isn’t built for the task. Beardbrand Beard Softener is a beard conditioner made by beardsmen for beardsmen, and most men report that their beard is significantly softer after the first use.

Recommended reading: Beard Wash & Softener vs. Hair Shampoo & Conditioner: The Difference.


If you want to make your beard even more soft, touchable, and easy to style, try these advanced beard softening techniques:

  1. Co-washing (conditioner washing): It sounds counter-intuitive, but instead of using a Beard Wash every time you shower, try using Beard Softener instead. Beard Softener contains enough cleansing ingredients to take care of any routine bacteria in your beard while keeping it moisturized. Reserve the stronger Beard Wash for a weekly deep-clean or for days when your beard is extra soiled with sweat and dirt.
  2. Let it soak: Apply Beard Softener at the start of your shower and let it soak in while you wash the rest of your body. The more time it spends on your hair, the more time it has to work its magic.
  3. Leave it in: For the ultimate beard softening boost, apply a small amount of Beard Softener to a damp beard, and skip the rinse altogether. Set it and forget it while you go about your day. Just be sure to give your beard a thorough rinse before adding more Beard Softener the next day.

Keep in mind that everyone’s beard is different, so experiment with these three techniques to find what works best for you.


Start with a damp beard. Squeeze a dime-sized amount into your hands, rub together, and apply to beard. Focus on the ends of your beard and allow it to soak for one to two minutes. Rinse. See above for advanced softening techniques.


3.4 fl oz / 100 ml

➤ Heads up!
We are streamlining our product offering and will be retiring Four Vices, Tea Tree, and Spiced Citrus products over the course of the year. These changes won’t be immediate, but as products in those fragrances go out of stock, we won’t be replenishing them. Click here to learn more about why we’re making these changes.

Gold Line Beard Softener Fragrances

Old Money

Breathe deep—that's the smell of Old Money. With 23 fragrance notes—including aged oak, amber, and ylang ylang—this is a rich and complex scent that evolves throughout the day. As a fragrance, Old Money is right at home surrounded by rich mahogany, your favorite worn leather chair, a glass of whiskey, and a cigar.

Primary Notes: Oak, Amber, Leather, Lime, Ylang Ylang
Fragrance Family: Woody, Floral, Citrus
Fragrance Type: Rich & Complex

Temple Smoke

Temple Smoke is a mystical blend inspired by the rich fragrance of oud incense. It has deep and warm layers with an earthy, smoky undertone. The complementary notes of palo santo, frankincense, and patchouli create a rich and long-lasting blend. This resinous and smoky fragrance is perfect for a temple retreat or hastily retreating from a temple.

Primary Notes: Palo Santo, Vanilla, Frankincense, Patchouli
Fragrance Family: Woody, Resinous, Earthy
Fragrance Type: Sweet & Smoky

Four Vices

Indulge in your favorite Four Vices—coffee, tobacco, cannabis, and hops. The earthy notes of coffee and tobacco pair perfectly with the bitter, floral notes of cannabis and hops. This rich and rugged blend is so good it’s almost sinful.

Primary Notes: Tobacco, Coffee, Hemp, Hops
Fragrance Family: Herbal, Woody, Gourmand
Fragrance Type: Warm & Earthy

Silver Line Beard Softener Fragrances

Tree Ranger

If a tree falls in the forest and no one is around, does it make a sound? Who the hell cares when you smell this good! We’ll go out on a limb and say it—Tree Ranger will leave you pining for more. This blend of refreshing eucalyptus, fresh pine, and sweet, sweet cedarwood takes root in your beard, hair, and skin and says, “that man is a trailblazer.” In other words, Tree Ranger keeps you smelling like you just hiked through a Pacific Northwest Forest.

Primary Notes: Eucalyptus, Pine, Cedarwood
Fragrance Family: Herbal, Woody
Fragrance Type: Light & Fresh

Spiced Citrus

Some things are timeless, like an old fashioned in an underground Manhattan bar while Dave Brubeck’s “Take Five” plays softly in the background. And when it comes to fragrances, few are as timeless as Spiced Citrus. Bright, refreshing notes of citrus are muddled with vanilla and clove, giving it an intoxicating sweetness that’s hard to resist. Spiced Citrus is one part smooth, one part sophisticated, and always well received. Use responsibly.

Primary Notes: Grapefruit, Clove, Vanilla
Fragrance Family: Citrus, Gourmand
Fragrance Type: Warm, Sweet, & Spicy

Tea Tree

It's said that the best views come after the hardest climbs. And when the climbing gets steep, you need a fragrance as cool and confident as you are—enter Tea Tree. Tea Tree is an invigorating blend that inspires you to go climb a mountain—literally and figuratively. Crisp notes of Tea Tree and peppermint are balanced with vanilla and balsam, resulting in an herbal and minty sweetness that’s steeped in adventure.

Primary Notes: Tea Tree, Peppermint, Vanilla
Fragrance Family: Herbal, Gourmand
Fragrance Type: Crisp & Cool

Beard Softener Ingredients


Variations in fragrance may slightly change the order ingredients are listed in.


We want you to be happy at Beardbrand, even if the product doesn’t work for you. Everyone has different skin types, hair types, and fragrance preferences. While we’d love to say our products will work for 100% of the people that buy them, we know that’s simply not the case.

Don’t worry; if you aren’t completely satisfied with our products, we’ll take care of you. If something doesn’t work, we’ll find you a product that does, and if we can’t, we’ll make you whole.

  • We offer full refunds up to 60 days from the date of purchase.
  • After 60 days, we can do a refund as store credit.
  • Swaps are always free (net the difference in product costs).

On the fence about which fragrance to get? Try our Fragrance Sets.

USA Shipping

Our goal is to ship any order out by 2:00 PM CST the same day. The average shipping time is two days but varies based on your location (we ship from Dallas, TX). Shipping timeframes are not guaranteed and provide a rough estimate for when you will receive your products. Rates are for continental USA.

  • Shipping Rates: $6.99 standard & $11.99 premium shipping
  • Free Shipping for USA orders over $75 (excludes gift cards)
  • Free Standard Shipping or $5 Off Premium Shipping for Beardbrand Alliance Members

International Shipping

We do not currently ship to Europe, UK, Russia, Mexico, Ghana, Morocco, China, Hong Kong, and Turkey. Customers in other countries can place orders from our store. All customs and taxes are the responsibility of the buyer. Shipping prices are at market rates and calculated at checkout.

Alliance Exclusive Merchandise

Alliance exclusive merchandise is printed to order. Please allow 14 days to receive your order.

Customer Reviews

Based on 449 reviews
Kevin Worthley (Smithfield, US)

Would like a larger container offering with a dispenser, such as you offer with the hair conditioner.
Having just the small bottle of 3.4 oz is a bit annoying. Thx.

tldward (Greenville, US)
So soft!

Up until recently, I never used beard shampoo/conditioners (softeners). However, I am pleasantly surprised at how great this softener (temple smoke) makes my beard feel. Just a small amount goes a long way and it smells great! I took the advice of some other beard junkies and left the softener in my beard instead of rinsing it out. Game changer! This will now be a part of my daily routine. I'm looking forward to trying other flavors, but its going to be hard to beat temple smoke. Highly recommend!

Peter Levine (Providence, US)
Way too strong

Sorry guys I know your heart is in the right place but the scent of the product would be overwhelming even at 50% of its current strength. I have a full beard and felt suffocated by the fragrance. I had to toss it.

M.R. (Indianapolis, US)
Very nice!!!!! 👍🏼👍🏼

I love how you let it sit in the beard until Your done in the shower and then when you rinse it it’s barely there. It soaks up all the product it feels like. I use a blow dryer to straighten my beard and I don’t have to use much oil because the softener gets my beard smooth and ready to go. Such a amazing product. Great job guys. I can’t wait to buy more!

David Sobota (Norfolk, US)
Dude this stuff is awesome too

The smell of this softener is different than the smell of the beard oil itself. Still notes of the same scent but much stronger. And the way it softens my beard after a shower is crazy. I love this product and will continue to be a customer of Beardbrand. Well worth the money spent.

Ron DeFeo (Cambridge, US)

Best beard prods In the market, don’t change anything!

Scott Smith (Denver, US)
Saved my beard

I lived in Florida my whole life and I took the humidity for granted. I never needed to do much to have a nice healthy beard. When I moved to Colorado earlier this year, my beard was not happy with the dry air. I didn't even know face dandruff was a thing. I bought a couple of other beard oils and balms, but my face was constantly itchy and irritated.
After a few months, I finally decided to shave completely and start from scratch, and this time I'd take it seriously. I had seen Beardbrand commercials so I decided to give them a shot. Once my beard came back to a decent point, I bought the beard softener and beard oil in tree ranger, and I opted for the "mystery product" which ended up being the tree ranger utility balm. A couple weeks later, I can safely say these are the best beard products I've ever used. My face hasn't itched at all, there are no flakes, and my beard feels softer than it ever has. And I really love the tree ranger scent. I feel like I'm worthy of living in the Colorado Rockies. Yes, these products are pricey, but if you're going to grow a beard, it's worth spending the money to take care of it.

THOMAS BLAZEK (Plainfield, US)
A properly conditioned beard, but the wrong scent

I had originally ordered the Citrus Spice fragrance but I don't like the scent of clove, and Citrus Spice didn't suit me, so I returned in, fuss free and am exchanging it for the Old Money fragrance (we'll try that). I do like the conditioning and softening effect on my coarse, white beard and moustache.

Tracy Steele (Warren, US)
First Purchase

Excellent experience of a purchase of "old Money" beard softener . Works well in softening my horsetail texture beard! looking forward to more purchases of other products and fragrances.

Shane S. (North Ridgeville, US)
Just feels amazing

The beard softener works absolutely amazing! Smells great and feels great, I just want to grow my beard out like ZZ Top and sleep in it!

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