Urban Beardsmen helped shift the public perception of what a bearded individual is supposed to look like. To you, a beard is a representation of your freedom to define who you want to be. You invest in yourself, your community, and your career while striving to make a notable impact on the world. Beyond the beard, you are continually looking for ways to keep on growing and are often described as a lifelong learner. As an Urban Beardsman, essential products like Beard Oil and Styling Balm keep you looking awesome in the office and out on the town. Urban Beardsmen make up 13% of men surveyed.