Styling Paste

Beardbrand Styling Paste is now made with the original Beardbrand Styling Balm formula that delivers medium hold and a free-flowing, natural look for your beard and head hair. The flexible, satin finish leaves hair touchable without that hard, stiff, and crunchy feeling.

Styling Paste for Flexible Hold & Texture

From head to beard, Beardbrand Styling Paste provides enough hold to keep thick, curly hair under control, keep thinner hair from falling flat, and keep the most unruly beards in line—all while leaving your hair flexible, touchable, and soft.

The natural ingredients with no sulfates, silicones, and parabens make it easy to wash out, so you don't end up with oily product residue in your hair. It’s pure style, with a hint of sophistication.

How Do I Use Styling Paste?

Styling Paste dries soft and leaves your hair and beard flexible, allowing you to adjust your style throughout the day.

  • Scoop out a pea-size amount of paste, rub hands together, and work into your beard or head hair.
  • Start at the back of the head and work to the front. Apply the product evenly from the roots of the hair to the tips.
  • Add more as needed. Shape hair to the desired style. Styling Paste works on both damp or dry hair.

For more volume and texture, use Beardbrand Sea Salt Spray followed by Styling Paste.

Infographic showing uses of Styling Paste. A container with the lid off reveals the creamy consistency inside, labeled for medium hold with a satin finish, used for beard, mustache, and head hair. The text indicates it leaves hair soft and flexible.

Styling Paste Reviews

Customer Reviews

Based on 482 reviews
75%
(361)
7%
(34)
8%
(40)
5%
(22)
5%
(25)
R
Robbie Robbins (Fort Worth, US)
Old Money

Working very well

d
daniel wieken (Saint Paul, US)
Tree Ranger

Tree Ranger Styling Paste

P
Patrick

Quality products, from packaging to the actual product!

J
Jeremy Collins (Philadelphia, US)
Bold Fortune
Great product!

Full disclosure: I love BeardBrand. That said, I bought this on a whim. I’d never tried Styling Paste before and wasn’t sure I needed it. Now I realize that I always did. It doesn’t have so much hold that it feels stiff and unnatural. But it has enough to give my beard an elevated look of being in control and intentional. It really highlights the shape I worked so hard to achieve!

J
Jennifer

Great product with great service.

R
Rob Becker (Seattle, US)
Temple Smoke
Great for hair and beard!

I’m loving the styling paste. It’s just the right amount of hold, works well on my hair and beard, and the scent is subtle, not overpowering. I wish it came in a travel size container - I couldn’t bring it with me on my recent trip bc it exceeded the 3.5 oz. limit…

T
Tom McCafferty (Georgetown, US)
Temple Smoke
Nice hold, but not too firm

I have been using Beardbrand Styling Paste for over a year. I like it because it gives you a nice firm hold, but not too firm. It does not make your hair feel greasy or too slick. I can leave it in for two or three days and it will still do a good job of controlling fly away. I have another jar on hold for when this one runs out.

Styling Paste FAQs

Will Styling Paste make my hair crunchy?

No. Styling Paste dries soft and leaves your hair and beard flexible, allowing you to adjust your style throughout the day.

What happened to Styling Balm?

Styling Balm is back! To avoid confusion with Beardbrand Utility Balm, we decided to keep the Styling Paste name. For all intents and purposes, this is the original Beardbrand Styling Balm.

How much Styling Paste do I get?

4.2 oz / 119 g

Fragrances

A misty winter forest with evergreen trees covered in frost, fading into the foggy background.
New Mainstay Fragrance

Norse Winter

Norse Winter smells like December in Scandinavia — ancient evergreen forests and sacred resins burning in snow-covered wooden halls. Fear not the long, dark winter. Stay warm and celebrate life.

SHOP NORSE WINTER PRODUCTS

PRIMARY NOTES
Fir Balsam
Frankincense
Bergamot

FRAGRANCE FAMILY
Woody Chypre

FRAGRANCE TYPE
Warm
Resinous

Glass of whiskey with ice on a wooden table, accompanied by a smoking cigar in an ashtray. A wooden box sits in the background, a leather wallet lies in the foreground.

Bold Fortune

Your retired pearl snap western shirt wearing Grandpa cleaning his .357 service weapon with Hoppes 9 and a cigar burning in the ashtray.

SHOP BOLD FORTUNE PRODUCTS

PRIMARY NOTES
Leather
Whiskey
Saffron
Oud
Tobacco

FRAGRANCE FAMILY
Woody
Amber
Resinous

FRAGRANCE TYPE
Warm
Complex

An arrangement of items on a wooden table in moody lighting: a crystal decanter on a metal tray, a glass of whiskey with ice, and a pocket watch.

Old Money

After dinner drinks with George Washington Vanderbilt II in the parlor of the Biltmore Estate. Smells like Gilded Age hardwood, peppery curtains, bright citrus, and opportunity.

SHOP OLD MONEY PRODUCTS

PRIMARY NOTES
Oak
Amber
Leather
Lime
Ylang Ylang

FRAGRANCE FAMILY
Woody
Floral
Citrus

FRAGRANCE TYPE
Rich
Complex

Dense evergreen forest with deep green pine or spruce trees. The coniferous trees create a thick canopy against a dark background, showcasing the vibrant emerald tones of the needles.

Tree Ranger

Tree Ranger Beard Oil smells like you just hiked through a Pacific Northwest Forest — refreshing eucalyptus, fresh pine, and sweet, sweet cedarwood.

SHOP TREE RANGER PRODUCTS

PRIMARY NOTES
Eucalyptus
Pine
Cedarwood

FRAGRANCE FAMILY
Herbal
Woody

FRAGRANCE TYPE
Light
Fresh

Golden brass incense burner with wisps of white and blue smoke rising against a black background. The ornamental vessel sits on a light beige surface, casting a soft shadow.

Temple Smoke

A dark sacrificial chamber. A golden effigy rests on an intricately carved pedestal. You grab it. Everything shakes. A giant stone ball comes rolling down. You run through clouds of burning oud, frankincense, and myrrh.

SHOP TEMPLE SMOKE PRODUCTS

PRIMARY NOTES
Palo Santo
Vanilla
Frankincense
Patchouli

FRAGRANCE FAMILY
Resinous
Earthy

FRAGRANCE TYPE
Sweet
Smoky

Black-and-white close-up of a dark ocean wave under ominous storm clouds, capturing the motion and texture of the turbulent water.
Cologne-Only

Black Sails

Romanticized maritime treachery off the Carolina coast. Briny seaweed, ocean air, and ambergris.  A new prize on the horizon. Bourbon, Bergamot, and gun powder. Not for the squeamish.

SHOP BLACK SAILS

PRIMARY NOTES
Ambergris
Bourbon
Citrus
Ocean Air

FRAGRANCE FAMILY
Animalic
Spicy
Fresh

FRAGRANCE TYPE
Nautical

Soft golden light and swirling smoke patterns in a warm, hazy atmosphere, evoking a moody, vintage tone.
Cologne-Only

Four Vices

Somewhere between Saturday night and Sunday morning coming down. Herbal hops and earthy hashish mixed with resinous tobacco, coffee, and agarwood. Something about moderation, yada yada yada.

SHOP FOUR VICES

PRIMARY NOTES
Hops
Hashish
Tobacco
Coffee
Agarwood

FRAGRANCE FAMILY
Herbal
Green
Resinous

FRAGRANCE TYPE
Warm
Earthy

Puddle of water reflecting orange and blue neon lights, creating rippling concentric circles. Dark pavement with textured wet surfaces catching vibrant colors in a night scene.
Cologne-Only

Ghost Tracer

2225 AD. Fallen rain on concrete, overgrown moss, and fungus. Broken vacuum tubes and ozone. Neon signs flicker and buzz. A trace of the ghost in the machine. A hint of hope shining through.

SHOP GHOST TRACER

PRIMARY NOTES
Fallen Rain
Freesia
Cyclamen
Dark Sandalwood

FRAGRANCE FAMILY
Earthy
Green
Futuristic

FRAGRANCE TYPE
Light
Clean

A winding desert highway curves through vibrant red and yellow sandstone formations, with rugged mesas rising in the background under a cloudy blue sky.
Cologne-Only

Desert Road

The road winds like a black ribbon through the Chihuahuan Desert. Heat mirages look like water on the distant blacktop. The engine hum drowns out the rest of the world, and the air smells like motor oil, a worn leather seat, creosote, and a hint of last night.

SHOP DESERT ROAD

PRIMARY NOTES
Petrol
Leather
Desert Shrubs
Baked Earth
Cactus Blossoms

FRAGRANCE FAMILY
Green
Resinous
Leathery

FRAGRANCE TYPE
Dusty
Light

Still Curious?

Check out the entire fragrance line up.

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Formulated with Love

Non-endocrine disrupting products that work with your body’s natural chemistry.